THE GUIDE TO MODERN
MARKETING AUTOMATION
FOR SENIOR LIVING
TM
+
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MODERN MARKETING AUTOMATION FOR SENIOR LIVING 3
THE GUIDE TO MODERN MARKETING AUTOMATION FOR
SENIOR LIVING
Now more than ever, competition in the senior living industry is driving
organizations to search for competitive advantages. Rising paid media
costs, long sales cycles, hard-to-track attribution platforms and leaky
sales funnels are inating cost-per-acquisition for net-new leads, net-new
tours and net-new residents.
Should senior living communities aggressively ll the top-of-funnel while
they continue to have a leaky funnel? The result is an overabundance of
leads for any sales team or Executive Director to eectively manage and
drive occupancy.
To combat rising cost-per-acquisition levels, sales and marketing teams
must master workows and in general, must work smarter, not harder, to
scale conversion eorts. Gradual increases to conversion rates from the
top-of-funnel down adds bottom-line value to all service lines. How do
we improve conversion rates incrementally?
It may not appear evident on the surface, but there is a way to address
and overcome the challenges described above with one investment:
Marketing Automation
With the right marketing automation platform in place, senior living
organizations can execute an occupancy marketing strategy focused on
targeted messaging. The genesis of this targeted approach is targeting
specic consumer personas in their buying cycle to ensure they receive
personalized messaging, at the right time with a high degree of acuity.
This in-depth Guide will address the many facets of marketing
automation. The following pages encompass the primary areas senior
living providers will need to address before investing in and utilizing
marketing automation to overcome unique and shared challenges
amongst teams.
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MODERN MARKETING AUTOMATION FOR SENIOR LIVING 5
TABLE OF CONTENTS
NEEDS RECOGNITION
Categories to Assess a Marketing Automation Investment ............. 6
What Marketing Automation is Not ................................... 11
SOLUTIONS THAT MARKETING AUTOMATION PROVIDES
Primary Marketing Automation Solutions ............................. 12
STRATEGIES FOR MARKETING AUTOMATION
Strategic Considerations for Marketing Automation ................... 13
Stages in the Resident Journey ....................................... 15
IMPLEMENTING MARKETING AUTOMATION
How Marketing Automation is Scaled ................................ 16
MAPPING MARKETING AUTOMATION
Email Marketing Automation Workow .............................. 17
CLIENT USE CASE
Marketing Automation Success Stories .............................. 18
1
2
3
4
5
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Before your senior living organization invests in marketing automation, it must rst understand if it will
truly benet from this technology. Therefore, to maximize value and reap the benets of automation,
organizations will need conclusive answers to the following questions:
Senior living providers that answered ‘no’ to at least one of the questions above should consider investing
in marketing automation. To simplify the need recognition process, we have divided the questions raised
above and additional considerations into four categories.
NEEDS RECOGNITION
HOW DO I KNOW MARKETING AUTOMATION IS
RIGHT FOR MY SENIOR LIVING ORGANIZATION?
Does our organization have a system that can
deliver emails to prospects at scale?
yes no
Does our current system populate dened
marketing channels within its CRM to attribute
revenue to marketing tactics?
yes no
Does our call tracking system integrate with the
CRM to notify the sales team when someone calls?
yes no
Does our organization have a system that
can automatically send emails triggered by
CRM properties?
yes no
Does our sales team eciently maximize its time?
yes no
Does our organization properly manage lead ow?
yes no
Does our organization utilize the abundance of
content curated for our audience?
yes no
Does our organization set up landing pages
specically for distributed content?
yes no
Does our organization currently have an online
appointment scheduling tool for prospects?
yes no
Does our organization distribute gated content
where a prospect provides their email address
and name in exchange for gaining access to
the content?
yes no
Does our sales team receive a CRM notication
when a prospective resident is on our website?
Downloads gated and/or premium content?
Opens or clicks an email?
yes no
MODERN MARKETING AUTOMATION FOR SENIOR LIVING 7
1
COST + AFFORDABILITY
Senior living leaders understand the duciary duty
to their respective organizations. Carefully weighing
the pros and cons of any investment leads to greater
levels of trust from board members, c-suite and
directors.
Conversely, investing in a solution that is not
fully utilized creates friction between teams and
stakeholders, leading to future budgetary restrictions.
The team that recommends marketing automation
to internal stakeholders must be condent about the
ways sales and marketing can deploy automation to
streamline eorts, grow revenue and generate cost-
saving capabilities.
How much does marketing automation
cost?
Due to the growing number of marketing
automation solutions available to senior living
providers, each with unique investment levels,
it can be dicult to pinpoint generic pricing. To
throw out a standard $1,000+ a month borders on
negligence. Below are the primary considerations
to help your selection team determine the
aordability of marketing automation.
What level of support will be needed for my
community? How much will our organization be
charged every time support is needed? Does my
organization require availability 24/7, or will basic
support suce when a problem arises? Investment
levels gradually rise based on the level of support
required, so gauging how familiar teams are with this
technology will help mitigate the rising costs that
can feel tacked on with some automation platforms.
How many contacts will my team need
to manage within our database? Most
marketing automation platforms have an introductory
tier ranging from 1,000 contacts with costs rising
incrementally based on the total number of contacts
and other various features.
How many team members plan on
regularly using our marketing automation
investment? Typically, automation platforms
uctuate in cost based on the number of users.
Will our organization be locked into a long-
term contract for our automation platform?
Or, is there a degree of exibility? Is a month-to-
month commitment available? Align monthly or
annual cost based on your organizations billing
preferences. Equal parts exibility and consistency
are key components here.
What integrations are essential to leverage
automation? Ideally, your automation platform will
natively integrate with other tools and technology
platforms. CRM software, email software, call tracking
and any additional integrations your marketing and
sales team will nd valuable.
How much training and/or consulting will be
required to maximize this investment?
Consider user-friendliness and intuitiveness of the
platform as it relates to onboarding and ramp-up.
Generally speaking, sales and marketing teams
can’t aord to spend months onboarding before
generating ROI through automation.
Ultimately, your senior living community’s unique
needs will dictate the upfront cost and sustained
investment of marketing automation. Most
solutions oer various pricing tiers and reect the
considerations above. By handling its due diligence,
your team will improve its chances of receiving buy-
in from necessary stakeholders.
Upon integration, begin modestly and as your
organization leverages its investment to then scale
upon full integration. Crawl. Walk. Run!
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3
SALES TEAM PRODUCTIVITY
The “tire kicker” is an expression sales professionals
know all too well. According to Enquire’s 2018 | 2019
Annual Senior Housing and Post-Acute Sales and
Marketing Benchmark Report, sales teams utilizing
marketing automation see an increase of 25% in
productivity and a 21% decrease in sales cycle
length. The “typical” senior living sales cycle is
divided between sending and replying to emails,
manual data entry, administrative tasks, internal
meetings and more. Scrutinization against quota
and increased levels of competition amplies the
mounting pressure a sales team can face.
Marketing automation alleviates this pressure by
providing necessary sales support. This gives teams
the freedom to be more productive, focused and
attuned to the needs of prospects with the greatest
likelihood to convert into move-ins.
The best part? Automation is tailored to minimize
manual labor and provide solutions including, but
not limited to:
• Syncing sales contacts from a CRM
• Automating email workows and setting up
drip campaigns
• Creating unique call tracking numbers for
measurable channel attribution
• Scheduling and managing social posts
• Sending notications to sales teams in real-time
• Building lead proles the moment the initial
digital touchpoint occurs
Automation streamlines time-consuming,
albeit necessary activities without sacricing
personalization in the process. Instances of agonizing
over the subject line and copy in an email to
prospects are reduced once automation is leveraged.
Additionally, automation performs these tasks at
scale. This added productivity reduces the instances
of sales teams having to worry about leaky sales
funnels and priorities slipping through the cracks.
Using automation, sales stays laser-focused on
setting up visits with qualied leads, growing net-
new leads, net-new tours, net-new residents and
keeping the pipeline full, but manageable. Given the
lengthy move-in cycle in senior living, productivity is
paramount.
As senior living teams assess and analyze
performance against their goals, if the opportunity
to improve prospecting capabilities and gain greater
control over lead ow are recognized, marketing
automation and CRM investments become
indispensable assets.
SALES CYCLE TOUCHPOINTS
It’s no secret that the resident move-in journey is
a lengthy one. On average, upwards of two years
or more will pass (depending on the levels of care
and services oered) before a prospective resident
decides which community they will call home. Figure
1, from Enquire’s 2018 | 2019 Annual Senior Housing
and Post-Acute Sales and Marketing Benchmark Report,
provides specic context:
FIG 1: The average length of time (in
days) from inquiry to tour for individuals
who toured in 2018 and the average
length of time (in days) from inquiry
to move in for individuals who moved
in 2018.
40 days
32 days
55 days
126 days
101 days
155 days
Memory
Care
Assisted
Living
Independent
Living
MODERN MARKETING AUTOMATION FOR SENIOR LIVING 9
During this span of months or years, leads uctuate
between various states of interest. Keeping
prospective residents genuinely engaged through-
out this time is challenging to phrase it mildly.
Therefore, reducing the sales cycle wherever possible
is necessary to surpass occupancy goals.
As communities take a step back to strategically
reduce the length of time between move-ins,
questions will likely be raised:
1 - How often should our sales team schedule
outreach with prospective residents before
alienating them?
2 - What user behaviors signal interest beyond
merely lling out a form?
Marketing automation provides insights and
answers for each question.
How? Upon collecting user behavior data,
automation pushes notications to teams in real-
time. These notifications are based on various
triggers which are customized to the sales
and marketing processes within a senior living
organization. Armed with this information, teams
can be proactive with outreach the moment a
meaningful activity occurs. While senior living
organizations will have unique notifications and
triggers specific to their identified personas and
ideal residents, notifications that help teams
shorten the sales cycle include:
• Downloading a gated content asset
• Signing up for a newsletter
• Subscribing to a community’s content oerings
• RSVPing to events
• Clicking to specic pages on your website
• Opening and clicking on an email in your cadence
Contrary to operating from instincts, hunches and
“gut feelings” sales professionals can leverage the
metrics automation provides to inform the various
touchpoints in the senior living sales cycle.
Communities that have identied gaps in their
sales process don’t have to onboard additional
team members. An investment in automaton could
provide the coverage needed to stay top-of-mind
with prospects until behavioral triggers notify sales
teams that a lead is ready and receptive to outreach.
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4
CONTENT UTILIZATION
Content that is painstakingly researched, written and
curated does not always nd its intended audience.
Unprecedented levels of competition and the tweaks
search engines make to their algorithms contribute to
how dicult it is for quality content to earn the same
visibility it would have obtained even ve years ago.
In fact, over 3 million new pieces of content are
created daily. Even compelling, audience-centric
content has a slim chance of standing out with so
much competition vying for the same position as
your community.
What’s a marketing team to do?
The right automation platform serves as a hub for
content distribution. Thoroughly researched, helpful,
entertaining and even evocative pieces of content
do not have to collect dust when automation is
leveraged.
Using data points to build unique, customized
proles, automation identies and serves a piece
of content to the right prospect at the right time in
the resident journey. When distributed, that content
will be personalized to the interests and needs
of the individual engaging with the senior living
community after behavioral triggers are activated.
Several forms of content distribution are possible
through automation:
• Social media posts
• Web advertisements including pop-ups
• Blog posts
• Infographics
• Video content
• Among other relevant resources shared from
email cadences
For senior living marketing teams that have
measured the reach of content oerings and found
its results and/or engagement lacking, marketing
automation could prove a sound investment.
Marketing automation breathes new life into
content marketing with the help of personas,
which will be addressed during the ‘Solutions’
and ‘Strategy’ portions of the Guide.
MODERN MARKETING AUTOMATION FOR SENIOR LIVING 11
WHAT MARKETING AUTOMATION IS NOT
While marketing automation can help senior living leaders accomplish a myriad
of goals, it is not a cure all and does have certain limitations that should be
understood when investing in this solution.
Let’s clear up several misconceptions surrounding marketing automation to help
senior living marketing and sales leaders maximize its utility for their benet:
Marketing automation is not robotic - Human intervention is
still required to properly execute an automation platform. Marketing
automation is not a “schedule it and forget it” solution. Regularly
scheduled maintenance and monitoring will be necessary to maximize
its capabilities. If teams utilize automation without close collaboration,
marketing automation will amplify issues in the sales process that
existed prior to its investment.
Marketing automation is not a “x” for lead ow -
Automation helps teams manage and prioritize leads. However, for
this support to take place, a sales pipeline must rst exist. Marketing
automation does not work like a magic wand. Lead generation is
necessary prior to an investment in a marketing platform.
Marketing automation is not “just” an email platform -
Marketing automation is a sales enablement tool. Relying on software
to automate, personalize, target and measure repetitive digital
marketing tasks, modern marketing automation platforms serve
a variety of functions. Email merely scratches the surface of what
automation is capable of transforming in an organization.
Marketing automation is not fully automated - Automation
requires a “driver” to keep tabs on workows, making improvements when
needed, not requiring rigorous stang. Employing and/or assigning a tech
savvy individual to oversee automation will help organizations yield every
available benet taking full advantage of this technology.
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Marketing automation is no dierent than any
other platform in that several factors should be
considered, including:
• Business objectives
• Capability requirements
• Organization goals
• Current technology
A wide range of marketing automation options exist,
from large enterprise solutions to smaller platforms
with less functionality. As a best practice, nd a
platform that will handle all of your current needs, as
well as, give your marketing team room to grow and
explore new tactics as their comfort level increases.
Additionally, choosing a marketing automation
platform that mirrors your marketing and sales
process is critical. Marketing automation should help
accelerate your results, not disrupt the sales process.
A consideration that will likely be addressed when
marketing and sales teams discuss solutions includes:
Do I need a CRM for marketing automation to be a
powerful tool?
Integration is critical to remain competitive in today’s
senior living landscape. A CRM that is integrated with
a marketing automation platform allows you to track
a lead’s behavior and online engagement with your
organization. Understanding the big picture helps
you allocate marketing dollars and personnel so you
can budget time and energy eciently throughout
the entire resident journey.
In addition to handling all of the communities’ email
needs, marketing automation is also ideal for content
distribution, such as newsletters, blog posts or other
industry targeted resources. This content should not
be used to directly sell your products and services,
but to oer valuable information that may be used in
the decision-making process.
Once you have begun distributing content, use your
MAP (marketing automation platform) to aggregate
metrics from lead forms, oers, blog posts and emails
and then use the data to reevaluate your strategy.
Use your answers to aect future eorts.
A marketing automation platform provides
additional solutions that can help amplify the eorts
of the marketing team including:
Social Media - Schedule and distribute content
across multiple social media platforms. Track website
trac and asset engagement to understand and
improve website trac. Social distribution increases
your audience of prospects while marketing teams
learn which oers or assets drive the greatest
conversions.
Ads and Pop-Ups - Utilize advertisements such
as pop-ups and website banners to serve dynamic
content to individuals perusing your website.
Text Messaging - Innovate and improve prospect
engagement with automated responses and
information delivery via text.
SOLUTIONS THAT MARKETING AUTOMATION PROVIDES
Which oer converted the most leads?
Where do you see an increase in
web trac?
Which landing page, call-to-action and
lead capture combination produces the
best quality prospects?
Which emails have the highest open
and CTR?
13
STRATEGIES FOR MARKETING AUTOMATION
Reporting - Improving visibility into lead attribution,
cost-per-lead and conversion rates by referral source
enables your team to focus outreach eorts on the
most desirable referral sources, or identify new sources.
Email Outreach - Automate emails based on
dierent triggers in your sales and marketing
process.
The essence of strategy when deploying marketing
automation is not only knowing what to do, but also
what not to do. Prioritizing the steps required and
people involved during implementation makes all
the dierence between success and failure.
Listed below are three strategic considerations to
make before deploying a marketing automation
platform.
The people, process and technology at a senior
living community are (by no surprise) at the core of a
successful strategy.
STRATEGY #1: HOW DO SALES AND
MARKETING TEAM WORKFLOWS CHANGE
AND EVOLVE:
Before silos can be broken down between sales and
marketing teams, they must rst think like architects.
Think through the following three areas before
strategically scaling automation across
your organization:
Identify goals and build out your strategy
(build it)
Go back into your automation platform
and monitor activity
(watch it)
Identify areas to improve content oerings
or user engagement where necessary
(optimize it)
These revamped workows allow for cohesive
collaboration and improved levels of communication.
Additionally, the reporting metrics created from
these workows allow for reports that cover the
entire expanse of the sales funnel.
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Prior to these workow changes, sales and marketing
teams would have insight into a sliver of the sales
funnel. Now, with these changes in place, teams
are sharing data and insights across the resident’s
journey, from the initial point of contact to the
time of a move-in (and every major milestone and
touchpoint in between).
STRATEGY #2: HOW SHOULD
SEGMENTATION BE USED TO TARGET
PROSPECTIVE RESIDENTS:
Workows are set with sales and marketing teams
in alignment. This alignment allows for a deeper
understanding of target personas and the tactics
tailormade for engagement.
For example, if an adult-child inuencer (ACI) does
not engage with a specic piece of content, your
team can substitute it for another piece of content
and measure how the engagement changes.
In the circumstance your community is not familiar
with what a ‘persona’ is exactly, we will provide
a denition:
The two primary personas in senior living are the
resident him/herself and the (ACI). Additional
personas can be created, but the two previously
stated address the ideal prospects senior care
providers will want to engage with throughout the
resident journey.
To keep a steady ow of content, senior living
marketing teams can dissect a larger content asset
into smaller, more manageable pieces to be used
during specic points in the resident journey.
The method of separating dense content assets is
called atomization.
Using atomization, teams can identify specic areas
in larger content projects that resonate with an
identied persona and let automation do the rest
of the work. That content will then feel customized
and tailored to the individual, which engages with
prospects at scale.
STRATEGY #3: HOW MUCH CONTENT
SHOULD BE WRITTEN TO SUPPORT
MARKETING AUTOMATION:
Content should be created for each stage in the
resident’s journey/buyer’s funnel. This is not factoring
a sheer volume of content created so much as
it is ensuring that content created (or atomized)
resonates with personas through each unique
milestone in the resident's journey.
The key to good content is understanding your
audience. Content should not be used to sell your
oerings and services, but to provide valuable
information that may be used in the decision-making
process. For example, provide content that helps a
prospective resident in their daily life or provide an
adult daughter content that helps solve a problem
she is likely encoun tering.
Persona: A persona represents a
cluster of users who exhibit behavioral
patterns in their purchasing decisions,
use of technology or products,
customer service preferences, lifestyle
choices and the like. Behaviors,
attitudes and motivations are
common to a 'type' regardless of age,
gender, education and other typical
demographics.
MODERN MARKETING AUTOMATION FOR SENIOR LIVING 15
CREATE CONTENT FOR PERSONAS IN THESE RESIDENT JOURNEY STAGES
Stage 1: Initial Discovery - Initial discovery is the moment an older adult recognizes the need for
assistance. Conversely, this also applies to older adults who are looking to change their lifestyle or make an
improvement to their quality of life. In this instance, a combination of social activities and amenities are top
priorities. During this stage, both prospective residents and their adult children (ACI) will have questions.
These personas will conduct research to have concerns addressed and will likely turn to search engines for
assistance. It is paramount your community’s website is highly visible on search engine result pages (SERPs)
and compelling enough to earn a click.
An emphasis in search engine optimization (SEO) and overall web presence is essential. The content could
take the form of blog posts, videos or infographics. It must rst and foremost be helpful and engaging
enough to entice both ACIs and residents to return to your website throughout the resident journey to
nurture trust.
Stage 2: Initial Outreach - This stage in the resident journey is made possible once a persona becomes
familiar with a community’s levels of care. A prospective resident or ACI could discover a community from
a paid ad, piece of content, or social post. Once trust has been established a call, email, form ll, etc. is
completed.
After initial outreach, automation continues to send personalized content to further build trust, at the
discretion of the sales team and the alerts/prompts they will obtain through a CRM. Between initial outreach
and the eventual visit, lead scoring will help sales and marketing teams assess interest levels and will help
them determine prospective residents.
Stage 3: Visit or Community Tour - After initial outreach and a lengthy period of research and
information gathering, a prospective resident and/or ACI will feel comfortable to visit a community to gain a
sense of what life will be like upon moving. Once the visit has concluded, post-tour/post-visit content will be
distributed via the automation platform or dedicated follow-up.
Content shared is based on the unique interests and lifestyle preferences of the prospective resident.
Depending on the comprehensiveness of the notes logged into a CRM, teams can be granular in how
catered the content feels to the individual. This content could take the form of invitations, sharing reviews/
testimonials, case studies, or content created to that specic individual.
Stage 4: Final Selection - Once a prospective resident or ACI is ready to make a decision, the quality
of the content or the bespoke nature of the content itself will come secondary to the logistics of calling
a community home. Healthcare costs and aordability are heavily considered and scrutinized against a
resident’s budget and lifestyle needs.
Content shared in this stage needs to be concise, clear and easily understandable by all parties viewing the
content. Accuracy is a key component. If costs and benets are inaccurate, it will likely be a deal breaker.
If sales and marketing teams feel they have created enough content topics to address each of the unique
stages in the resident journey, they can condently let automation support them as they prioritize prospect
outreach accordingly.
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Communities can implement marketing automation without all the ‘bells and whistles.’ As automation
continues to drive results, additional components can be layered into the investment, growing in
sophistication and granularity as an organization advances in the digital marketing maturity curve.
In the examples below, senior care providers will gain a sense of the compounding nature of automation
as it scales across organizations.
BEGINNER
ONE TO MANY
• Email
• Content
• Social
ADVANCED
ONE TO SEVERAL
• Email
• Content
• Social
• Activity Trigger/ Demographic
Trigger (based on titles, roles, etc.)
EXPERT
1:1 COMMUNICATION
• Reporting
• Email
• Content
• Social
• Activity Triggers (lead scoring)
• Customized Landing Page Creation (with
response tracking and forms designed
to convert)
• Review Solicitation, SMS and/or Text
Message Alerts (real-time feedback and
keeps leads engaged) (post-tour follow-up)
• Call Tracking
• Dynamic Number Insertion (can see the
channel source of the phone call that is
triggered at the time of conversion) –
Increased Levels of Personalization
IMPLEMENTING MARKETING AUTOMATION
MODERN MARKETING AUTOMATION FOR SENIOR LIVING 17
MAPPING MARKETING AUTOMATION
At times, a map is needed to gain clarity
into where to go next. Below is an example
of an automated email workow, mapped
for senior care providers.
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The success story below outlines how a senior living provider leveraged both CRM and marketing
automation to reduce the workload for sales teams while gleaning insightful feedback from customers that
improved prospect engagement.
CLIENT USE CASE
OVERVIEW
National Church Residences, based in
Columbus, Ohio, is the largest provider
of aordable housing for seniors in
the United States. National Church
Residences is an innovative leader in
integrating housing, health care and
other supportive services for seniors,
families and others who need us.
TOOLS
Investment in technology saved the
sales team time so they can focus on
nurturing relationships.
• Enquire CRM
• Enquire MAP (marketing
automation platform)
• Integrated business analytic
program
BENEFITS
Leadership obtained real-time data
about sales processes and operations
and saw:
• Reduced workload for sales team
• Increased prospect engagement
• Better sales productivity and results
• Improved insight into customer
feedback
CHALLENGE
Many sales and marketing functions were manually
executed, which increased the workload for team members.
Real-time feedback was nearly impossible to capture and
without automation there was no systematized way to solicit
feedback and aggregate results.
SOLUTION
• National Church Residences implemented a real-
time survey for all individuals in the CRM who visit
each community. Once a sales activity for the visit is
completed in the CRM, marketing automation delivers
a text and/or email with a customized survey asking the
visitor about their experience.
• Along with uploading survey results to the CRM, real-time
trend reports were created to monitor the performance
for each community.
IMPLEMENTATION
1. Determine Automation
With your CRM integration,
create triggers for surveys
based on specic sales actions.
2. Display Results
Survey forms should be
integrated with the CRM to
show complete results of
each respondent.
3. Create Design Triggers
Workows were set up based
on whether or not the CRM
prole had phone or email
address so information could
be successfully delivered.
4. Evaluate Results
Set up trend reports
and review feedback to
communicate to your
sales and operations teams.
"WE HAVE BUILT A LOT OF CREDIBILITY WITH OUR
C-SUITE AROUND OUR MARKETING AND SALES CRM
REPORTS AND THEY ARE USED NOW FOR LEADER-
SHIP AND OPERATIONAL DECISION-MAKING."
Cindy Young -
VP of Marketing and Public Relations at National Church Residences
MODERN MARKETING AUTOMATION FOR SENIOR LIVING 19
AUTOMATE TO DOMINATE:
CLOSING THOUGHTS
Senior living sales and marketing leaders have
unique challenges to overcome, with team
alignment sounding like a lofty and admirable,
yet unattainable goal. Until now. Automation has
irrevocably changed the way sales and marketing
teams connect and communicate. Not only is
marketing automation a wise investment when
properly scoped - it quickly becomes an asset that
improves sales performance and accelerates results.
Automation is more than a system for distributing
emails. With the right platform in place, senior care
providers will track its immediate contribution to the
bottom line.
It is our hope that after your senior living
organization invests in marketing automation it
overcomes its challenges and obtains transformative
results. We also hope this Guide serves your
organization as a helpful resource from the selection
process to implementation. Of course, we’re also
here to help!
For questions regarding integrated digital marketing
and analytics solutions, please contact Evan
Horomanski from Linkmedia 360.
ehoromanski@linkmedia360.com
For questions regarding marketing automation or
CRM platforms, please contact Delaine Blazek from
Enquire.
delaine.blazek@enquiresolutions.com
About Linkmedia 360
Linkmedia 360 is an integrated marketing agency for
senior living and life plan communities. We create,
implement and report on custom digital marketing
programs and media channels to drive tangible
results - fueled by our passion for analytics & data
science. We help providers achieve their census goals
with industry advisement and timely execution in
localized marketing channels. Experience a refreshed
digital marketing approach that uses data integration
to close the loop on sales, marketing & operations
accountability for your brand.
About Enquire
Enquire is the premier CRM, marketing automation
and contact center solution provider in senior living
and post-acute care. With the vision to improve
the experience for prospects and family members
through customer service centric products paired
with cutting-edge technology and analytics, Enquire’s
cloud-based software systems are specically
designed for seamless sales and marketing activity.
To learn more about Enquire’s solutions for senior
living and post-acute care, visit enquiresolutions.com
TM
TM
2 Summit Park Dr #630
Independence, OH 44131
(888) 989-8553
7600 E Orchard Rd, STE 100N
Greenwood Village, CO 80111
(844) 977- 0844