DISTRIBUTION STATEMENT A: Approved for public release

DEPARTMENT OF THE NAVY

HEADQUARTERS UNITED STATES MARINE CORPS

3000 MARINE CORPS PENTAGON

WASHINGTON, DC 20350-3000

DISTRIBUTION STATEMENT A: Approved for public release;

distribution is unlimited

MCO 3104.1B

C468CCM

25 Oct 2011

MARINE CORPS ORDER 3104.1B

From: Commandant of the Marine Corps

To: Distribution List

Subj: MARINE CORPS COMBAT CAMERA PROGRAM

Ref: (a) OPNAVINST 3710.7U (NOTAL)

(b) MCO 5600.31

(c) MCO 5311.1D

(d) MCO 5040.6H

(e) MCO P5510.18A

(f) DOD Instruction 5040.02, ―Visual Information (VI),‖

August 30, 2005

(g) NAVMC DIR 3500.77

(h) Copyright Law Title 17

(i) SECNAV M-5210.1

(j) MCO 1070.12K

(k) MARADMIN 0003/09

(l) NAVMC DIR 5600.31 (NOTAL)

(m) DOD Instruction 5040.07, ―Visual Information

Production Procedures,‖ (NOTAL)

(n) MCWP 3-40.8 Marine Corps Componency (NOTAL)

Encl: (1) Combat Camera Program Procedural Manual

(2) Definitions

1. Situation. This Order establishes policy, procedures, and

standards for effective management and operation of Marine Corps

Combat Camera (COMCAM) activities and provides guidance

concerning the mission and capabilities of Combat Camera

throughout the United States Marine Corps. Per the references,

the Marine Corps will maintain Combat Camera resources to

provide assets for the planning and execution of operational

imagery documentation before, during, and after military

engagements, operations, training and emergency actions.

2. Cancellation. MCO 3104.1A.

MCO 3104.1B

25 Oct 2011

2

3. Mission. Marine Corps Combat Camera is organized and

structured to provide commanders at every element of the Marine

Air Ground Task Force, training commands and supporting

establishments, with digital and physical photographic, video,

graphics, printed products and archival capabilities to support

requirements in order to achieve the Commander’s desired

effects. These requirements include Strategic Communication

(SC), Information Operations (IO) and Military Information

Support Operations (MISO), Civil Affairs, Intelligence, training

and readiness, administrative Combat Camera services, historical

documentation, and visual communication.

4. Execution

a. Commander’s Intent and Concept of Operations

(1) Commander's Intent. Combat Camera will be utilized

as a multi-media influence discipline. This discipline supports

the Marine Corps by providing expertise in photographic and

video acquisition and production, as well as multi-media/graphic

design and development, imagery archival and reproduction

capabilities.

(2) Concept of Operations. Combat Camera will be

assigned to the G-3/Information Operations (IO), Operations and

Training, academics, or as a Special Staff Section. Combat

Camera will support all visual information requirments to

include providing administrative Combat Camera products to all

commands. This includes the planning and execution of Combat

Camera at the Operational level and throughout bases, stations,

and training commands; which provide critical resources and

support. The Combat Camera section will operate within the

scope of all orders and regulations in the accomplishment of its

mission.

b. Tasks

(1) Fleet Marine Forces

(a) Combat Camera sections are organized to support

the warfighters' imagery requirements and are organic to all

levels within the Marine Air-Ground Task Force (MAGTF). Combat

Camera is task organized according to mission. The Commanders

Marine Corps Forces (COMMARFOR) task Combat Camera to support

joint operations and special MAGTF’s within their area of

operations. Combat Camera supports a myriad of different

requirements to include but not limited to: Strategic

MCO 3104.1B

25 Oct 2011

3

Comunications, IO, intelligence activities, MISO, battle damage

assesment (BDA), civil affairs (CA), historical documentation,

legal, investigative, forensics and public affairs (PA).

(b) The commander will provide operational intent

and mission to Combat Camera to meet all requirements. A Combat

Camera Officer (MOS 4602) or Combat Camera Chief (MOS 4691) will

be assigned to manage and direct the operational activities of

the Combat Camera section and will advise the commander how to

utilize COMCAM assets and develop concepts of employment in

accordance with this Order.

(c) The Assistant Chief of Staff (AC/S) G-3 or S-3

will oversee Combat Camera actions within the area of

responsibility (AOR) in order to support the Major Subordinate

Commands' (MSC) requirements and objectives.

1. The MARFOR AC/S G-3 shall ensure the

availability of class 1-4 qualified air crew COMCAM personnel.

Ensure Survival Evasion Resistance Escape (SERE) training seats

are allocated through TECOM, Formal Schools Training Division,

to support aerial and Air Combat Element (ACE) COMCAM

requirements for COMCAM personnel within their Area of Operation

(AO). COMCAM personnel are categorized as Project Specialists

per reference (a).

2. The MARFOR AC/S G-3 will ensure Airborne and

Scout Swimmer training seats are allocated through TECOM, Formal

Schools Training Division, to support Ground Combat Element

(GCE) COMCAM requirements for COMCAM personnel within their AO.

(d) Provide COMCAM support services, to include

audio/visual support, graphic design and production, video

production, and photographic in support of the Marine Corps

Information Operations Program (MCIOP) and IO requirements to

include MISO support and products.

(e) Provide administrative Combat Camera services

while deployed and/or when there are no support establishment

Combat Camera assets available.

(f) The II Marine Expeditionary Force Combat Camera

Officer is the liaison between Marine Forces Command (MARFORCOM)

and the 4600 Occupational Field Manager and has authority on all

Combat Camera requirements for MARFORCOM.

MCO 3104.1B

25 Oct 2011

4

(2) Support Establishments/Installations (Bases and

Stations)

(a) Combat Camera facilities and assets within the

Marine Corps bases and stations are vital to the readiness of

the Marine Corps. Combat Camera provides commanders specific

technical specialties for the development of products and

services that enhance their ability to support forward deployed

commands, document historic events, support training and develop

better situational awareness through products and digital

imagery. Commanders will:

(b) Assign a Combat Camera Officer (MOS 4602) or

qualified civilian director (in writing) to manage and direct

the operational activities of the Combat Camera section.

(c) Ensure administrative Combat Camera services are

provided for all units and tenant commands aboard their bases or

stations, and any commands within the specific geographical

regions. Specific procedures are included in chapter 1 for

enclosure (1).

(d) Provide 24 hour Combat Camera assets in support

of Anti-Terrorism/Force Protection, Naval Criminal Investigative

Service, Criminal Investigative Division, and other emergency

requirements.

(e) Per reference (b), assign the Combat Camera

Officer or civilian director (in writing) as the Print

Management Officer and/or Copier Control Point Officer,

responsible as the technical representative for copier lease and

maintenance contracts.

(f) Marine Corps Installations East (MCI East). The

OIC of Combat Camera, MCB Camp Lejeune will serve as the COMCAM

SME for MCI East COMCAM requirements.

(g) Marine Corps Installations West (MCI West). The

OIC of Combat Camera, MCB Camp Pendleton will serve as the

COMCAM SME for MCI West COMCAM requirements.

(h) Marine Corps Bases Japan (MCBJ). The Director

of Combat Camera, MCB Camp Butler will serve as the COMCAM SME

for MCBJ COMCAM requirements.

(3) Training Commands

MCO 3104.1B

25 Oct 2011

5

(a) Training commands with organic Combat Camera

assets are: Marine Corps Combat Service Support Schools, School

of Infantry East, Marine Aviation and Weapons Tactics Squadron

1, Marine Air Ground Task Force Training Command and Marine

Corps Recruit Depots. These Combat Camera sections develop

multi-media training products for officers and enlisted Marines

of all ranks. Combat Camera products will be developed by using

acquired imagery, to include digital still imagery, video,

graphics and reproduction. A Combat Camera Officer (MOS 4602)

or qualified civilian director will be assigned (in writing) to

manage and direct the operational activities of the Combat

Camera section.

(b) Combat Camera will provide organic imagery

acquisition, design and development capabilities to support

training initiatives and learning objectives for MOS-producing

Programs of Instruction and formalized practical application-

based instruction. Combat Camera will integrate current and

relevant imagery from forward-deployed units in the design and

development of training and educational media.

(c) In addition to regular Training Command support

tasks, Marine Corps Recruit Depot (MCRD) San Diego, MCRD Parris

Island, and Marine Air Ground Task Force Training Center

(MAGTFTC) Twenty-nine Palms will support Combat Camera

administrative functions, such as those routinely supported by

bases and stations.

(4) Training and Education Command (TECOM)

(a) Combat Camera Management (CCM), Training and

Education Command, Marine Corps Combat Development Command

(MCCDC). The senior COMCAM officer is designated as the Combat

Camera Occupational Field Sponsor and MOS Specialist for Marine

Corps Combat Camera. Combat Camera Management will:

(b) Serve as the principal point of contact between

the Total Force Structure Division (TFSD) and the Marine Corps

with regard to force structure requirements, intended structure

changes, and unique operational considerations that may affect

force structure and result in Occupational Field (OccFld)

assignment actions. As the OccFld Manager perform all

requirements directed in reference (c).

(c) Provide Combat Camera input for the Marine Corps

and develop plans regarding programming, policy, direction,

guidance, and procedures.

MCO 3104.1B

25 Oct 2011

6

(d) Review, evaluate, and validate Tables of

Organization and Equipment, in accordance with the Doctrine,

Organization, Training, Materiel, Leadership and Education,

Personnel, Facilities (DOTMLPF) process.

(e) Serve as the sponsor for Combat Camera doctrine.

(f) Serve on boards, committees, panels, working

groups, and attend meetings and conferences related to the

Marine Corps Combat Camera programs.

(g) Monitor Combat Camera effectiveness and

performance of all Combat Camera assets within the Marine Corps.

As the Functional Area Manager for Combat Camera activities,

support the Marine Corps Inspection Program in accordance with

reference (d).

(h) Plan, budget, and facilitate an effective combat

Camera Subject Matter Expert (SME) program.

(i) Identify training requirements for OccFld 4600

with the Formal Training School responsible for entry level

through advanced Combat Camera training.

(5) Combat Camera/Audiovisual Capabilities Integration

Officer (CD&I)

(a) Serves as the Operating Force’s representative

in the Expeditionary Force Development System for all Combat

Camera related programs.

(b) Refine COMCAM materiel capabilities. Documents,

modifies, coordinates, and defends materiel capabilities within

the Joint Capabilities Integration and Development System.

(c) Chair the Integrating Product Team for

developing, documenting, and coordinating materiel capabilities.

(d) Represent Commanding General (CG), Marine Corps

Combat Development Command (MCCDC) in equipment analyses of

alternatives, test and evaluation integrated working groups, and

acquisition program reviews.

(e) Participate in the materiel developer

performance trade-off analyses.

MCO 3104.1B

25 Oct 2011

7

(f) Conduct, with the materiel developer, a detailed

comparison of the Capabilities Development Document/Capabilities

Production Document and request for proposal (RFP).

(g) Prepare MCCDC position for COMCAM materiel

acquisition reviews.

(h) Review other service requirements documents

related to assigned systems operations.

(i) Advocate for Combat Camera needs and materiel

during war-fighting assessments.

(j) Participate in identification of future

operational capabilities.

(6) Combat Camera Project Officer, Marine Corps Systems

Command (MCSC)

(a) Develops material solutions for validated

material requirements.

(b) Serve as the SME for Combat Camera equipment and

materiel.

(c) Establish planning guidelines for the life-

cycle management of Combat Camera equipment.

(d) Manage Combat Camera equipment items through

technical refresh cycles.

(e) Coordinate Table of Equipment fielding to MAGTF

Combat Camera sections.

(7) Marine Corps Combat Camera Management Support

(a) Provide a centralized searchable repository for

Marine Corps imagery accessible to the DOD and authorized users.

(b) Act as the Marine Corps Component Coordination

Point (CCP) and manage imagery transmissions and archival

standards for imagery received from all Combat Camera sections.

(c) Receive, screen, evaluate, and archive imagery

and provide feedback for accessioning.

MCO 3104.1B

25 Oct 2011

8

(d) Manage access to imagery and retrievable

capabilities for authorized users.

(e) Monitor all imagery received from units and act

as the liaison between the Defense Information Management

Operation Center (DIMOC) and Combat Camera sections.

(f) Archive all RAW formatted media, forwarded from

COMCAM sections, within the internal CCMS archival system.

(g) Provide a monthly imagery report to all Combat

Camera sections.

(h) According to DOD guidelines submit all imagery

that is received from Combat Camera sections to (DIMOC).

(8) Director Marine Corps Information Operations Center

(a) Advocate 4600 OccFld requirements and manning

that directly impact the MCIOP and support to MAGTF IO

requirements.

(b) In coordination with DC, M&RA, and the 4600

OccFld Sponsor, the MCIOC will provide recommendations and

advice regarding staffing of personnel to Joint/External COMCAM

billets by pay grade and MOS in support of IO requirements.

(c) Coordinate with TECOM and the 4600 OccFld

Sponsor on all matters pertaining to and supporting COMCAM MOSs

training and education related to IO and its core capabilities.

(9) Marine Corps Detachment, Fort Meade, Defense

Information School

(a) Ensure that all entry level Marines attending

4600 courses have completed required documents for application

of an official security clearance (per reference (e)).

(b) Ensure that entry level 4600 Marines have

official copies of birth certificate and other required

documents for the application of official passports.

c. Coordinating Instructions

(1) Commanders responsible for Combat Camera activities

will:

MCO 3104.1B

25 Oct 2011

9

(a) Ensure that the requirements and guidelines

contained in chapters 1 through 8 of enclosure (1) are adhered

to and followed.

(b) Provide operational budgets for Combat Camera

activities, to include; funding for the replacement of non-

programmed equipment, consumables, life-cycle management of

audio visual and COMCAM equipment, Information Technologies

(production; computers, printers, scanners, etc), operations and

maintenance, local training, temporary additional duties and

contracting.

1. Ensure sufficient funding is allocated to

support the specific requirements directed in this Order (i.e.

print/reproduction, video production, graphic illustration,

etc).

2. Combat Camera requires Information

Technologies (IT) (e.g. computers, printers, scanners, etc) that

exceed general ―administrative computer suites‖. Commanders

must ensure that these specific requirements are funded.

Specific funded requirements are:

a. IT computer equipment that can support

―industry standard‖ photographic, video and graphics software

and operating systems.

b. Print and reproduction equipment that

meets the requirements in reference (b).

c. One (1) Computer workstation per Marine

with the MOS designator of 4602, 4691, 4671, 4641 and 4612,

capable of supporting software and hardware specific to the

mission requirements.

d. Administrative IT systems in accordance

with IT and Marine Corps Network Security and Operations Command

(MCNOSC) orders and regulations.

(c) Ensure Combat Camera sections within the command

adhere to requirements listed through the Automated Functional

Area Checklist (FAC).

(d) Designate (in writing) Combat Camera

Officers/Chiefs and/or Directors as the reviewing/approving

authority for their respective commands for the procurement of

all audiovisual/high capacity reproduction equipment directly

MCO 3104.1B

25 Oct 2011

10

related to acquisition and production of photographic and video

imagery or multi-media products in accordance with this Order.

Audiovisual and reproduction equipment and services acquisition

requests by commands without organic Combat Camera sections

(i.e., tenant commands) will be reviewed for approval or

disapproval by the base or station Combat Camera section.

(e) Designate (in writing) Combat Camera officers

and directors as the releasing authority for all Combat Camera

products and imagery.

(f) Ensure that all 4600 Marines apply for a Vision

I.D. through the Defense Media Agency’s official Vision I.D. web

portal. (https://vipro.defenseimagery.mil/)

(g) Commanders with COMCAM assets who support rotary

wing units, including air stations, will ensure availability and

readiness of COMCAM personnel to provide air to ground and air

to air imagery from rotary platforms.

(h) Include Combat Camera tasking in support of

operational plans, emergency action plans, destructive weather

plans, anti-terrorism plans, etc, to ensure documentation,

reproduction and visual information assets are dedicated to

support the commander’s intent and support critical information

requirements during crisis action, contingencies, and training.

(2) Imagery Transmission. Commands will submit 100% of

imagery (final selects), excepting administrative imagery such

as; passport photos, and ISOPREP images to DIMOC for inclusion

to Marine Corps archives.

(a) Combat Camera sections will transmit imagery and

products within established guidelines found in chapter 2 and

individual unit tasks. The Decision Logic Table found in

reference (f) will be used to determine the expediency of the

imagery movement for non-time sensitive imagery and the

requirement for submission of imagery and products. All Combat

Camera products will be submitted to the Defense Imagery

Management Operations Center (DIMOC).

(b) Any imagery that does not meet the requirements

in reference (f) will be sent to CCM for archival.

(3) Combat Camera Officers, Directors

MCO 3104.1B

25 Oct 2011

11

(a) Combat Camera officers and directors are the

commander’s expert in the techniques and procedures of visual

information and the technical advisors in matters related to the

production, development and use of photographic, cinematography,

illustrative and multi-media assets and products. Their duties

include the following:

1. Develop and maintain operational budgets for

local and command Combat Camera activities.

2. Submit qualified nominations to CCM for 4600

OccFld formal schools training in compliance with requirements

dictated in Chapter 6 of enclosure (1).

3. Develop and publish local command Standard

Operating Procedures (SOP) for Combat Camera services and

support.

4. Mentor and train COMCAM Marines in the

techniques and ―styles‖ of video production, still imagery

acquisition and production, graphic arts and multi-media

operations.

5. Coordinate all visual information activities

for the local command that support the intent and mission of

Combat Camera and the required missions of the commanding

officer.

6. Ensure secret clearances are obtained and

maintained by all OccFld 4600 personnel. Specific billets may

require top secret and higher clearances. The formal MOS

producing training facility will be responsible for starting the

initial security clearance process of OccFld 4600 Marines prior

to duty assignment.

7. Ensure the command Combat Camera sections

use a centralized job order database provided by Combat Camera

Management.

8. Provide annual production reports

encompassing all fiscal production activity to, Combat Camera

Management.

9. Ensure personnel’s readiness of the Combat

Camera section, to include; clearances, passports, government

travel cards and medical/shots. Combat Camera personnel must be

able to execute travel/missions world-wide with minimal notice.

MCO 3104.1B

25 Oct 2011

12

10. Manage all 4612, 4641 and 4671 MOSs

portfolios. Ensure portfolios are current and reflect military

occupational specialties, in accordance with 4600 T&R manual

references (g) and chapter 3 of enclosure (1).

11. Ensure all imagery is captioned and

transmitted in accordance with reference (f). COMCAM products

are official DOD records and will be transmitted to DIMOC for

distribution.

12. Publish and maintain a billet

responsibility letter for the Combat Camera Chief, operations

chief, production chief and each section head. Ensure each

billet is provided a copy.

(b) Combat Camera Chiefs

1. The MOS 4691 will manage and direct Combat

Camera activities for the command in the absence of the Combat

Camera officer or civilian director.

2. Support and assist the OIC and or director

in the management of the local Combat Camera section.

3. Perform an initial evaluation of the

abilities of each COMCAM Marine. The chief will manage the

initial evaluation of technique and abilities of all COMCAM

Marines reporting from the entry level MOS school (per chapter 3

of enclosure (1)).

5. Administration and Logistics

a. Sustainment ISO Deployments. Commands with attached

Combat Camera assets will provide the necessary logistical

support to Combat Camera personnel while attached to that unit

to accomplish the Combat Camera mission.

b. Classification Information. Classification or political

sensitivity will not be used as a basis to deny operational

documentation. All imagery will be labeled in accordance with

this Order (chapter 1 of enclosure (1)).

c. Combat Camera equipment, facilities and materials.

Combat Camera assets are to be used for official purposes only.

Combat Camera products are the exclusive property of the Marine

Corps until properly released to the public, then Combat Camera

MCO 3104.1B

25 Oct 2011

13

products become "public domain" and as such are subject to rules

and regulations under reference (h).

(1) Trademark and Copyright Laws. Combat Camera is

prohibited by law to copy, duplicate or reproduce any item

protected by copyright. The only exceptions are identified

under the ―Fair Use Exception‖ of reference (h). Combat Camera

will maintain all letters of authorization concerning copyright

material. Refer to your local commands’ legal office of Staff

Judge Advocate, or HQMC Trade Mark Office, for instructions on

when and how to apply the Fair Use Exception of the copyright

law.

(2) Combat Camera will support local functions

authorized by their commander.

(3) Combat Camera personnel may utilize Combat Camera

assets and equipment for training purposes.

d. Tasking and Individual Augmentation. Tasking and

individual augmentation of Combat Camera assets and personnel

will be coordinated through official message and requesting

procedures.

e. Combat Camera Personnel

(1) Combat Camera personnel are authorized to acquire

and produce official DOD and Marine Corps imagery in accordance

with existing security instructions. Commanding officers are

requested to cooperate with and assist Combat Camera personnel

in completion of their duties. Combat Camera personnel are

authorized to carry and operate Combat Camera equipment in an

official capacity.

(2) Official Marine Corps imagery (still and motion

media), multimedia and illustrations, will contain a VIRIN; with

DMA assigned Vision I.D., and caption data.

f. All documents, orders, or instructions directly

referenced in this Order will be maintained either digitally or

hard copy by all Combat Camera sections.

g. Records Management. Records created as a result of this

Order shall be managed according to National Archives and

Records Administration approved dispositions per reference (i)

to ensure proper maintenance, use, accessibility and

preservation, regardless of format or medium.

MCO

3104

.18

2

6 . Command

an

d Si gna l

a .

Comm

and

. Th

is

Order

i s appl i cabl e t o

the

Mar

in

e

Corps

T

ot

a l

For

ce .

b .

Si

gnal

.

Thi

s Or d

er

is

e f

fect

ive

t he d

ate

s i gne d .

..

~

~~

..

S2Q.J

RI

CHARD

P. M

ILL

S

Deput y Co

mmandant

f

or

Comba t D

evel

opment

a nd

In

tegrat

i

on

DISTRIBUTION :

PCN

Copy

to

:

14

10203107800

25 Oct 2011

MCO 3104.1B

25 Oct 2011

i

LOCATOR SHEET

Subj: MARINE CORPS COMBAT CAMERA PROGRAM

Location: _____________________________________________________

(Indicate the location(s) of the copy(ies) of this

Order.)

MCO 3104.1B

25 Oct 2011

ii

RECORD OF CHANGES

Log completed change action as indicated.

Change

Number

Date of

Change

Date

Entered

Signature of Person Incorporated

Change

MCO 3104.1B

25 Oct 2011

iii Enclosure (1)

Chapter 1 Combat Camera Administrative Guidance 1-1

1. General................................... 1-1

2. Purpose....................................1-1

3. Coordinating Instructions..................1-1

4. Minimum Acquisition Requirements...........1-1

5. Graphic Illustrative VIRIN and File

Requirements...............................1-1

6. Command Photograph.........................1-2

7. Promotion Photographs......................1-5

8. ISO-PREP Photographs.......................1-7

9. Official Photographs.......................1-8

10. Video Slates...............................1-8

11. Caption sheet..............................1-11

12. Still Imagery Recording Standard...........1-11

13. Meta-data (caption) requirements...........1-12

14. Classification labeling of comcam products.1-12

Figure 1-1 Command Board Photograph (enlisted)........1-3

Figure 1-2 Command Board Photograph (officer).........1-4

Figure 1-3 Promotion Board Photograph Standards.......1-5

Figure 1-4 ISO-PREP Photograph Standards..............1-6

Figure 1-5 Video Slate example........................1-8

Chapter 2 Imagery Transmission Standards 2-1

1. Purpose....................................2-1

2. Coordinating Instructions..................2-1

3. Specific Requirements......................2-1

Chapter 3 Portfolio Requirements for 4600

Occupational Field Military Occupational

Specialties (MOS 4612, 4641, 4671) 3-1

1. General....................................3-1

2. Purpose....................................3-1

3. Coordinating Instructions..................3-1

4. Amplifying Instructions....................3-1

5. Portfolios Development Tasks...............3-1

6. Requirements that Apply to All Portfolios..3-2

7. MOS 4641 Portfolio Categories..............3-3

8. MOS 4671 Portfolio Categories..............3-4

9. MOS 4612 Portfolio Categories..............3-6

10. Inventory Sheet Format.....................3-8

11. Checklist..................................3-9

12. Portfolio Critiquing.......................3-9

MCO 3104.1B

25 Oct 2011

Enclosure (1)

iv

Chapter 4 Printing and Reproduction Responsibilities 4-1

1. Purpose....................................4-1

2. Coordinating Instructions..................4-1

3. Printing and Reproduction Requirements.....4-2

Chapter 5 Component Coordination Point (CCP)

& Command Imagery Management

Representative (ICR) 5-1

1. Purpose....................................5-1

2. Coordinating Instructions..................5-1

3. CCP Requirements...........................5-1

4. ICR Requirements...........................5-2

5. Local Archives.............................5-3

6. COMCAM Officer, Director or

Chief Requirements.........................5-3

Chapter 6 Awards Program 6-1

1. General....................................6-1

2. Purpose....................................6-1

3. Coordinating Instructions..................6-1

4. Amplifying Instructions....................6-1

5. Awards Program.............................6-1

6. Leatherneck Magazine.......................6-2

7. Point of Contact...........................6-5

Chapter 7 Video Production Requirements 7-1

1. Definition.................................7-1

2. Purpose....................................7-1

3. Coordinating Instructions..................7-1

4. Tasks......................................7-2

5. VI Production Procedures...................7-4

6. Limitations on VI Productions..............7-6

7. Required DOD Standard Initial Screens......7-7

8. Legal Release..............................7-7

9. Post Production Procedures for Productions.7-8

10. Production Costs...........................7-8

11. Releases, Permits and Copyright Licenses...7-8

12. Clearance for Public exhibition, sales or

Distribution...............................7-8

13. VI Production File Requirements............7-9

MCO 3104.1B

25 Oct 2011

v Enclosure (1)

Chapter 8 Organizational Tasking Requirements 8-1

1. General....................................8-1

2. Purpose....................................8-1

3. Coordinating Instructions..................8-1

4. Marine Corps Component Commands............8-1

5. Command Relations and Component Support

Functions..................................8-1

6. Cross-Organizational Coordination..........8-2

Figure 8-1 Graphical view of requirement to FOS

to Task....................................8-3

MCO 3104.1B

25 Oct 2011

Enclosure (1)

1-1

Chapter 1

Combat Camera Administrative Guidance

1. General. In order to ensure a uniform approach to basic

Combat Camera requirements, Combat Camera sections and their

personnel must follow specific administrative requirements.

2. Purpose. This chapter will outline the minimum requirements

for still, motion media and illustrative administrative actions

required when fulfilling Combat Camera missions. Additionally,

this chapter will list specific requirements in materials,

equipment and physical ―set up‖ of administrative photography.

3. Coordinating Instructions. All units will comply with the

direction provided in this Order.

4. Minimum acquisition requirements. In order to ensure

complete and proper acquisition of the entire spectrum of an

activity or mission, specific imagery will be acquired. The

minimum images required are; establishing/overall, medium,

close-up, interaction, sequence and closing image and interviews

(required element for video).

5. Graphic Illustrative VIRIN and file requirements

a. Single page graphic products will have a .jpg version

created, assigned a VIRIN and captioned. The original file

regardless of format will be assigned VIRIN number 001. Any

additional renderings in other file formats will be assigned

numerically sequential VIRINs (e.g. 002, 003, etc).

b. Multiple page products such as programs and pamphlets

will have .pdf (Adobe Acrobat) versions created, assigned a

VIRIN and captioned. The original file regardless of format

will be assigned number 001 and additional rendering will follow

direction in paragraph 5.a of this chapter.

c. All image captions will follow the minimum standards

directed in this chapter and will be written using the DOD style

guide and the Captions Style guide referenced in reference (f).

d. All graphic products disseminated by COMCAM Marines

regardless of medium or format will have a visible VIRIN marked

on the lower left or right (so not to detract from the layout)

in a subdued yet visible black or white color, font type Arial,

MCO 3104.1B

25 Oct 2011

Enclosure (1)

1-2

size between 6-10 (depending on the size of the product. If a

tangible (e.g. disc, tape, poster etc.) item is created, the

product will have a VIRIN externally marked. Any digital files

will include a visible VIRIN in a section such as a credit

chapter or lower corner as well as an embedded VIRIN.

6. Command Photographs

a. Materials. Three studio lights, one United States of

America flag with tassel, one United States Marine Corps flag

with tassel, one studio stool, a solid black background or

neutral gradient, and one digital SLR camera. The Marine will

be in his/her Service ―A‖, with ribbons and badges for the

photograph. Exceptions will be made for: 8

th

& I Marines who

take a command photo in Dress Blues and deployed Marines may

take a command photo with the uniform prescribe during their

deployment.

b. Lighting. The 3:1 lighting ratio and the Rembrandt or

45 degree lighting style will be used on every command

photograph. The main light will be to the left of the subject

as viewed from the camera position.

(1) In calculating a lighting ratio, the combined

illumination from the main light and the fill light are compared

against the illumination provided by the fill light alone. This

ratio is expressed as two numbers, as in 3:1. The first number

represents the combined strength of the main and fill lights,

while the second number represents the fill light alone.

(2) For Rembrandt or 45 degree lighting, the main light

source is placed pointing toward the subject's face, at a 45

degree angle, slightly above the subject. The fill light is

placed slightly lower on the same line as the main. A rear fill

light can be used to lighten up the background and will be set

at 1/4 power.

c. Flag Positioning

(1) The American flag will naturally hang so that the

stars of the flag face inboard to the subjects head and so it

does not contact the Marine Corps flag. The red and white

stripes on the flag should angle downward toward the subject and

will be positioned on the photographer’s left side (see Figure

1-1 and Figure 1-2).

MCO 3104.1B

25 Oct 2011

Enclosure (1)

1-3

(2) The Marine Corps flag will naturally hang so that

the Eagle Globe and Anchor face upward with a slight angle

inboard toward the subject. The flag will not come in contact

with the United States flag and will be positioned on the

photographer’s right side (see Figure 1-1 and Figure 1-2).

(3) Depending on the width of the subject, the flags

will be positioned to ensure equal spacing on each side of the

subjects head (see Figure 1-1, Ex-A and Figure 1-2, Ex-A). The

right shoulder of the subject should overlap the American flag

so that there is not a gap between the subject and the edge of

the American flag (see Figure 1-1, Ex-B).

(4) The tassels will be positioned on their respective

flag, staggered with the inner tassel positioned higher than the

outer tassel. The upper tip of the outer tassel should fall

half way down the inner tassel. The tassels will be parallel to

the subjects’ ears and will not protrude out past the flags (see

Figure 1-2, Ex-C).

d. All subjects will be centered in the photograph. Their

body will be turned at a 45 degree angle to their right and head

turned toward the camera (see Figure 1-1 and Figure 1-2).

(1) Enlisted Marines will have half of their rank

showing on their left arm and none of their rank showing on

their right arm (see Figure 1-1, Ex-D).

(2) Officers will have both lapels with rank insignia

visible (see Figure 1-2, Ex-E).

e. The background will be solid black so when the back

light flashes it will cause an even gradient on the background

(see Figure 2-1 and Figure 1-2).

f. All photos will be cropped no less than one-half inches

and no more than three-quarters of an inches above the subjects

head (or cover) (see Figure 1-1, Ex-F and Figure 1-2, Ex-F).

(1) The photo will be cropped eight by ten inches at 300

dpi. The left arm will be bisected vertically and be cropped

above the third button of the Service Alpha uniform (see Figure

1-1 and Figure 1-2).

(2) Enlisted Marines will be cropped to ensure that

their rank is bisected vertically (see Figure 1-1, Ex-D).

MCO 3104.1B

25 Oct 2011

Enclosure (1)

1-4

Figure 1-1.--Command Board Photograph (enlisted)

MCO 3104.1B

25 Oct 2011

Enclosure (1)

1-5

Figure 1-2.--Command Board Photograph (officer)

7. Promotion Photographs

a. The 1-1 lighting ratio will be used on every promotion

photo. The main light and fill light are the same intensity in

order to avoid background shadows.

b. All photos will be cropped no less than one-eighth inch

and no more than one-quarter inch above the subjects head and

feet (Figure 1-3, EX-H). The photo will be cropped at four by

five inches at 200 dpi.

c. The subject will be positioned at a 45 degree angle,

three quarter view with their left shoulder forward standing at

the position of attention in the prescribed uniform (garrison or

deployed). The subject’s head and eyes are level and looking at

the camera (Figure 1-3).

MCO 3104.1B

25 Oct 2011

Enclosure (1)

1-6

d. Digital Title Board. White lettering will be used on

the promotion board. The font will be Times New Roman, Bold,

and will not exceed 8.5.

**Note: In order to fit all required info on the board per

reference (m) the font size may be adjusted smaller.

e. The board dimensions will be one and one-half inch by

one and one-quarter inches (1 1/2‖ x 1 1/4‖) at 200 dpi and will

be positioned so that the bottom edge of the board is level with

the subjects left foot and one and one-half inch (1 1/2‖) from

the subjects left leg. The following lines will be included on

the title board, without exception and no information will be

excluded per reference (k):

(1) First line: Marine's last name, first name, middle

initial(s).

(2) Second line: rank, primary MOS.

(3) Third line: last four of the SSN, proceeded by 5

x's (xxxxx1234).

(4) Fourth line: height in inches and weight in pounds

separated by a slash, body fat percentage if Marine exceeds

height and weight standards. For pregnant Marines, "preg" vice

the Marine's weight.

(5) Fifth line: abbreviated billet assignment

description and unit. For IRR Marines, the billet assignment

and unit will be MOBCOM.

(6) Sixth line: date photograph was taken (yyyymmdd).

(7) Seventh line: Height and weight certification by

the senior leadership (CO/XO SgtMaj or 1

ST

Sgt) of the command is

required regardless of rank and body fat percentage. ―Certified

by (name of CO/XO SgtMaj or 1

ST

Sgt, command title)‖, example:

Col I M Smith, CO, HQBN, HQMC. Individual ready reserve (IRR)

Marines are not required to have their height and weight

certified. IRR Marines that have their official photo taken

must put "IRR Marine" in place of the certifying official.

MCO 3104.1B

25 Oct 2011

Enclosure (1)

1-7

Figure 1-3.--Promotion Board Photograph Standards

8. Iso-Prep Photographs

a. Position the subject in front of any plain background.

Two photos should be taken, one of the subject straight on, and

the second will be a left profile shot (see Figure 1-4).

b. The file should be cropped at two inches by two inches

(2‖ x 2‖), 200 dpi and should only show the subjects face and

neck.

MCO 3104.1B

25 Oct 2011

Enclosure (1)

1-8

Figure 1-4.--ISO-PREP Photograph Standards

9. Official Photographs Official photographs are any other

photograph required for official use to identify positions of

leadership, authority or billet that are not command specific.

Lighting, background, cropping and the positioning of the

American flag will all be the same as a command photograph. The

only difference is the absence of the Marine Corps Flag.

a. Materials. Three studio lights, one United States of

America flag with tassel, one stool, a solid black background,

and one camera. The Marine will be in his/her Service ―A‖, with

ribbons and badges for the photograph. Civilian employees that

require an official photograph will be in proper business

attire.

b. Subject Positioning Uniform service members will follow

the same positioning as the command photographs. Civilians will

be positioned the same as officers, slightly turned to their

right.

10. Video Slates Information included in slate (see Figure 1-

5). All video slates will follow the DOD Captioning Style guide

found in reference (f). The use of a slate on the video or

video sequence does not replace the requirement to include a

caption sheet with the video.

a. VIRIN - A self-made VIRIN of the Videographer who shot

the footage.

(1) Videographer name and rank.

(2) Run time - The total run time of the production.

MCO 3104.1B

25 Oct 2011

Enclosure (1)

1-9

(3) Unit - The videographer’s current unit at the time

the production was shot.

(4) Date - The date the production prime cuts were

created.

(5) Caption - The caption information will include all

the details of the production, including who, what, where, when,

why and how. It will also include the Marine Corps by line,

which will be placed at the end of the caption within

parentheses. The ―by‖ line will include the videographer’s name

and rank.

(6) Release status - The release status (released or

unreleased) of the production needs to be annotated on the

slate.

(7) Releasing authority - The releasing authority’s

information needs to also be annotated on the slate. The

releasing authority includes the title and name of releasing

official, their unit, contact number and email address.

b. Location of information on the slate (see Figure 1-5).

(1) VIRIN - The VIRIN will be placed in the upper left

hand corner of the slate, aligned to the left.

Title- The title of the production will be placed directly

underneath the VIRIN in the upper left hand corner of the

screen, aligned to the left.

(2) Run Time- The run time of the production will be

placed directly below the title in the upper left hand corner of

the screen, aligned to the left.

(3) Unit - The videographer’s unit will be placed in the

upper right hand corner of the screen, adjacent to the VIRIN,

aligned to the right.

(4) Date - The date of the production will be placed

directly below the Unit in the upper right hand corner of the

screen, adjacent to the Title, aligned to the right.

(5) Caption - The caption information will be written in

paragraph form and placed in the center of the screen.

Depending on the amount of text in the caption will determine

MCO 3104.1B

25 Oct 2011

Enclosure (1)

1-10

the font size, but will not exceed 18 point. The caption will

be left aligned.

(6) Release status - The release status will be placed

underneath the caption on the left hand side of the screen.

This can be indented slightly towards the middle of the screen.

(7) Releasing authority - The releasing authority

information will be placed in the lower left hand corner of the

screen and will be right aligned.

c. Font type is Arial with the font size not to exceed 18

point. Due to the amount of text in the caption information,

the font size can be altered at the editor’s discretion. If the

font size is changed to reflect the amount of text in the

caption, the entire slate must be changed to the same size font.

However, the font will not be larger than 18 point, as

previously stated.

d. All slates will fall within the safe title area of the

screen.

e. Place the video slate at the beginning of the

production/video clip. Video Slate should run for a total of

five seconds.

MCO 3104.1B

25 Oct 2011

Enclosure (1)

1-11

Figure 1-5.—Video Slate Example

11. Caption sheet. A caption sheet will be included with every

video or video sequence. Caption sheets can be made using the

DD Form 2537 or a text file document following the guidance in

the DOD Caption Style Guide, 1 June 2009, reference (f)

12. Still Imagery Recording Standard. All digital still imagery

acquired with a digital still SLR camera will be recorded using

the following digital formatting:

a. Set digital still cameras to acquire imagery using

RAW/JPEG recording. This enables the photographer to capture

both large size files for archival and requirements where large

file, fine quality, is required. Additionally it provides a

useable high quality, small ―working‖ digital file for immediate

use and transmittal.

b. Once acquired, the imagery processing steps are as

follows:

(1) Download to storage device per local SOP for each

COMCAM section.

MCO 3104.1B

25 Oct 2011

Enclosure (1)

1-12

(2) VIRIN all imagery and/or VI products per this Order.

(3) Use JPEG files for immediate requirements and

transmittal to DIMOC.

(4) Archive RAW (VIRINed) files to a CD or DVD, etc.,

label appropriately and forward to CCM (CCMS) as soon as

operational tempo allows.

(a) RAW files will be forwarded to CCM/CCMS no later

than 30 days after acquisition of the imagery.

(b) JPEG files will be transmitted to DIMOC in

accordance with reference (f) and chapter 2 of this Order and

local COMCAM SOPs.

13. Meta-data (caption) requirements. All Visual Information

products and or imagery will have specific caption information

included in the meta-data of the digital file; excluding ISO-

prep and promotion photographs. When writing captions for still

imagery or illustrations, the DOD style guide and the DOD

Captions style guide, reference (f), will be used.

a. In the case of official photographs use the subject’s

rank, name, and subject case for the photo (e.g. ―Sergeant Major

of the Marine Corps or Commanding Officer 31

st

Marine

Expeditionary Unit), and date.

b. Personal Identifiable Information (PII) will not be

included within any part of the meta-data or caption of a

product or image.

14. Classification labeling of ComCam products. Imagery and

products will be labeled accordingly. The following categories

will be used;

a. UNCLASSIFIED: Imagery identified as unclassified and

not sensitive.

b. UNCLASSIFIED//FOR OFFICIAL USE ONLY: Not for public

release‖: Imagery identified as unclassified, but contains one

or more ―sensitive‖ elements (to include caption information).

c. CONFIDENTIAL or SECRET: Imagery (and/or caption data)

identified as classified. Only authorized personnel may

declassify imagery once it is marked classified. Classified

MCO 3104.1B

25 Oct 2011

Enclosure (1)

1-13

imagery must have metadata added to clarify the basis of

classification.

d. COMCAM personnel are responsible for ensuring classified

or FOUO imagery (and accompanying caption data and run sheets)

is appropriately marked.

e. The caption sheet must also specify exactly what is

classified or sensitive in the image or caption sheet. Wording

in a caption sheet may require classification and not the image

itself. The caption sheet may be edited for a second

unclassified version of the image for dissemination. This will

facilitate the potential release of imagery at a later date.

MCO 3104.1B

25 Oct 2011

Enclosure (1)

2-1

CHAPTER 2

Imagery Transmission Standards

1. Purpose. Imagery transmission is mandatory for all Marine

Corps Combat Camera sections. It is a means for keeping higher

commands abreast of current situations and preserving the Marine

Corps history.

2. Coordinating Instructions

a. All COMCAM sections will transmit time sensitive imagery

to DIMOC within 4 hours of completing acquisition missions.

All other operational or training imagery will be transmitted

within 24 hours of acquisition in accordance with reference (f).

(1) Individual commanders can determine shorter

transition requirements dependent on the mission or information

requirements.

(2) The Decision Logic Table will be used to identify

what imagery will be submitted. All imagery submitted to DIMOC

is managed by the CCP at Combat Camera Management Support

(CCMS).

b. Priority of imagery transmission means to DIMOC and or

CCMS will be:

(1) Fast File Transfer (FFT);

(2) File Transfer Protocol (FTP);

(3) Other Means i.e. SAFE, DVIDS;

(4) CCM SharePoint;

(5) Physical mail delivery systems (e.g. UPS, FEDEX,

etc) 22043 Barnett Ave, Quantico, VA 22134.

c. All imagery will have a release determination attached

to its metadata caption (e.g. released, not released, FOUO, not

viewed) and will include the releasing authority’s, or reviewing

official’s name, rank, e-mail and phone number.

MCO 3104.1B

25 Oct 2011

Enclosure (1)

2-2

d. Commands with captioning corrections will be contacted

and have 10 calendar days to correct the information and send

back to CCMS.

3. Specific Requirements

a. Still imagery transmission and submission. All imagery

will have a proper VIRIN and captioned using the most current

version of Media Grid, which is the preferred software. The

following standards apply:

(1) Imagery transmitted to DIMOC will retain its

original size and will be saved in jpeg format with the highest

quality level. Alterations of official DOD imagery will be in

accordance with reference (f).

(2) Imagery moved to DIMOC and or CCMS will follow

guidance in chapter 1, paragraph 5 ―Still Imagery Recording

Requirements.‖

b. Video imagery transmission and submission. In addition

to the coordination instructions, the first five seconds of each

production and prime cut will have a video slate. The following

standards apply:

(1) Digitized video will be saved to the following

standards. Priority will be:

(a) 1280 X 720 (High Definition)

1. Pixel Aspect Ratio: Square Pixels

2. Field Order: Progressive

3. Frame Rate: 29.97

4. Bit Rate: 2-Pass Variable Bit Rate: 3000

kbps (low bandwidth capability) or 10,000 kbps (for high Bw)

5. Audio: 48 kHz

(b) 720 x 480 and 29.97 (standard Definition)

1. Pixel Aspect Ratio: D1/DV NTSC (0.9)

2. Field Order: Lower Field First (Interlaced)

MCO 3104.1B

25 Oct 2011

Enclosure (1)

2-3

3. Frame Rate: 29.97

4. Bit Rate: 2-Pass Variable Bit Rate: 3000

kbps (low bandwidth capability) or 10,000 kbps (for high Bw)

5. Audio: 48 kHz

(2) All imagery will have a VIRIN and captioned using DD

Form 2537 (VI Captioning Form) or metadata.

c. Multimedia Imagery Transmission and Submission All

relevant products will be transmitted. If the imagery is saved

as a PSD, TIFF or JPEG, the Media Grid software will be used for

captioning. The following standards apply:

(1) Posters, layouts, programs, etc will be transmitted

in their native file format. The file will have all layers

unlocked. (This ensures the image can be modified for other

unit’s use.)

(2) Interactive multimedia, training CDs and DVDs, will

be captioned using DD Form 2537.

(3) Imagery in JPEG format will have the highest

quality level.

MCO 3104.1B

25 Oct 2011

Enclosure (1)

3-1

Chapter 3

Portfolio Requirements for 4600 Occupational Field

Military Occupational Specialties (MOS 4612, 4641, 4671)

1. General. The skills to create Combat Camera (COMCAM)

products are perishable and require consistent attention. Basic

visual storytelling principles must be applied in order to

achieve more advanced technical products for the intended

audiences. Development, maintenance and periodic review of

portfolios within a unit will show the strength and weaknesses

for leadership and technical growth.

2. Purpose. This Chapter will outline the specific

requirements for portfolios developed for all 4600 OccFld

specialties. Per this Order all Marines assigned an MOS within

the 4600 OccFld will produce and manage a portfolio that

represents the individual Marine's professional development in

their specific MOS and other unique "artistic" capabilities they

may possess within another 46xx MOS. This chapter will provide

specific guidelines for content, procedures and development of a

professional portfolio.

3. Coordinating Instructions. All units will comply with the

direction provided in this Order.

4. Amplifying Instructions. All portfolios will reflect the

requirements for the Visual Information Awards Program (VIAP).

VIAP is designed to recognize, reward, and promote excellence

among military photographers, videographers, journalists and

graphic artists for their achievements in furthering the

objectives of military photography, videography, and graphic

arts as a command information and documentation media within the

military. This program operates under the aegis of the Office

of the Assistant Secretary of Defense for Public Affairs and is

administered by the Commandant of the Defense Information

School, with cooperation from national and local professional

organizations. Portfolios that mirror the requirements set

forth in the VIAP will ensure that Marine's assigned 46xx MOSs

consistently improve their professional skills in compliance

with industry standards and the other military services.

MCO 3104.1B

25 Oct 2011

Enclosure (1)

3-2

5. Portfolio development tasks

a. Time Requirements (Initial Portfolio Development). At

the first duty station assigned, a Combat Camera Marine will

develop their initial portfolio. It is the 4691 or acting

COMCAM Chief's task to perform an initial evaluation of the

abilities of each COMCAM Marine. The chief will manage the

initial evaluation of technique and abilities of a new COMCAM

Marine reporting from the entry level MOS school. This will

begin the process of developing the initial portfolio that the

COMCAM Marine will develop, improve and retain for his or her

entire career.

b. Time Requirements (Updating Portfolios). Portfolios

will be monitored by COMCAM section heads, COMCAM chiefs and

COMCAM officers/directors and updated at a minimum of once a

quarter by individual Marines. If there is exceptional products

produced that are determined to be "above and beyond" standards,

these products can be retained in the portfolio. No COMCAM

Marine will report to a new command without a properly

maintained portfolio. Portfolios are "living documents" that

will be managed with the same intensity as the Marine's training

jacket or SRB.

c. Special Duty Returnees. COMCAM Marines coming back from

a special duty or entered the COMCAM field via a lateral move

will have 90 days to update or start their portfolio.

6. Requirements that apply to all portfolios

a. Anything that weakens or casts doubt on the credibility

of official DOD imagery in or outside the DOD shall not be

included into Marine Corps portfolios.

b. The alteration of imagery by COMCAM Marines is

prohibited except for the following:

(1) Photographic techniques common to traditional

darkrooms and digital imaging stations such as dodging, burning,

color balancing, spotting and contrast adjustment that are used

to achieve the accurate recording of an event or object are not

considered alterations.

(2) Photographic and video image enhancement,

exploitation and simulation techniques used in support of unique

cartography, topography, engineering, geodesy, intelligence,

MCO 3104.1B

25 Oct 2011

Enclosure (1)

3-3

criminal investigation, medical, research, development, test &

evaluation, scientific and training requirements are authorized

if they do not misrepresent the subject of the original image.

c. Clearance for Public Release. All imagery within a

Marine’s portfolio will have been viewed and authorized

―released for public view‖ and unclassified.

d. Imagery and products will be appropriately labeled with

a Visual Information Record Identification Number (VIRIN),

caption and listed in the inventory sheet.

e. Portfolio categories will be critiqued in accordance

with definitions used during DOD imagery competitions.

f. All portfolios will contain copies of original work on a

CD or DVD of all imagery and video.

7. MOS 4641 Still Photographic Portfolio Categories.

The following nine categories will be included in a COMCAM

photographer's portfolio.

a. Combat Documentation (as applicable). Depicts the

Marine Corps actions during combat operations and conflicts.

Additionally, imagery can include participation in a Joint or

Service exercise, contingency operation or real world events.

b. Picture Story. Series of pictures that reveal a

storyline or a single theme. Emphasis should be telling a story

without words, flow of the layout in relation to ―story

movement‖ and placement of imagery to tell a chronological

story.

c. News. Scheduled or unscheduled news event. This does

not have to be used in an actual news article but should depict

a type of "influence" that would have interest to outside

information agencies.

d. Feature. Storytelling picture not news-related; usually

a found situation that has strong human interest or a fresh view

of a commonplace occurrence.

e. Portrait/Personality. Picture that identifies and

captures a subject's character. This does not have to be a

military type portrait, but must capture the emotion and depth

of the subject (e.g. a portrait of a humanitarian aid recipient

MCO 3104.1B

25 Oct 2011

Enclosure (1)

3-4

or a Marine on post). When critiquing this imagery lighting

technique, depth of field, main subject placement, framing, and

power of the subject will be the main subjects of interest.

f. Illustrative Photography. Photograph produced to

illustrate a pre-conceived theme, concept or idea and does not

include text or graphics, such as; the place setting of "To

remember our fallen comrades" at a dinning in or the Marine

Corps Birthday.

g. Pictorial. Photograph that exploits the visual

qualities of the subject with primary emphasis on composition

and aesthetics.

h. Sports. Photograph of sports participation or of a

sports-related activity. Particular attention will be made to

how the main subject is captured in relation to the

surroundings. Techniques that emphasize speed, action and

movement but still present a clear and focused main subject are

key critiquing points.

8. MOS 4671 Motion Media Portfolio Categories. All categories

shot and edited must be performed solely by the Marine. Natural

sound, and if needed, an interview with identified participant

for voice-over, may be used.

a. Special Requirements for Motion Media Portfolios.

(1) Appropriate non-digital effects, fades, or wipes

will be allowed in all categories.

(2) Reporter stand-ups are not allowed except in Feature

Story categories.

(3) Music is allowed except in the Combat Documentary

category.

(a) Music must be cleared for public release. Source

of all production music/audio effects must be identified on a

Motion Media Caption Sheet for each category. Use of

copyrighted music/audio effects without written permission is

prohibited.

(b) Music videos are not permitted except in the

Editing category.

MCO 3104.1B

25 Oct 2011

Enclosure (1)

3-5

(4) Narration is allowed in Editing and Feature Story

categories.

(5) Each category, except for the Feature Story

category, will not exceed four minutes, excluding titles before

first scene. The Feature Story category will not exceed five

minutes in length. The run time of each category must be listed

on the label attached to the portfolio DVD.

(6) All categories in the portfolio will be recorded as

standalone video files, i.e. MPEG, QuickTime etc on a DVD.

Maintain a bit rate of 4MBPS (or as close as possible) when

encoding video files. Do not record anything in the form of an

authored DVD, (i.e. VOB, VIDEO TS files).

(7) Titles, which may be applied in the field, and use

of fade-in and fade-out of the titles, are permitted for all

categories.

(8) Each DVD will have 30 seconds of Bars and Tone at

beginning of production.

(9) All categories will have the following leader:

(a) 10 seconds of Slate (name, organization, video

title and category)

(b) 5 seconds Black (no countdown)

(c) Video Entry (no credits)

(d) 5 seconds Black (at end)

b. Categories. The following five categories will be

submitted for every Combat Videographer's portfolio.

(1) Combat Documentary (as applicable). A story

composed of primarily uncontrolled activities, where the

videographer controls less than 25 percent of the footage that

depicts the Marine Corps in Combat actions or a contingency or

in connection with a joint or Service contingency operation, or

real-world, combat-oriented event.

(2) Documentary. A story composed of primarily

uncontrolled activities, where the videographer controls less

MCO 3104.1B

25 Oct 2011

Enclosure (1)

3-6

than 25% of the footage, that depicts any aspect of the military

mission that do not qualify for the Combat Documentary category.

(3) Field Production. A story put together based on a

preconceived concept or idea that depicts any aspect of the

military mission where a majority of the action being shot is

controlled by the videographer. These will be scripted and/or

storyboarded before shooting. Digital copies of the script and

storyboard will be included in the portfolio.

(4) Editing. The Editing category is designed to

showcase the talents and achievements of the Marine in editing a

clip depicting any aspect of the military mission. Post-

Production techniques such as narration, interviews, music,

dissolves, wipes, split screens, slow motion, and computer

graphic displays should be used. When critiquing this type of

category the smooth transition from shot to shot and scene to

scene should be looked at along with how the final production

follows the script and storyboard. Footage used for this clip

may or may not be the work of the individual submitting the

entry. Up to 100 percent of the entry can be military-generated

archival stock footage. Up to 30 seconds of the clip can be

non-military historical/archival stock footage, if critical to

the story. Seventy-five percent of the footage must have been

edited by the Marine.

(5) Feature Story. A story that depicts any aspect of

the military mission where the Marine Videographer has

contributed at least 50 percent of the footage with the

remainder coming from any other, non-copy written source. The

Marine must have performed 100 percent of the editing. A

reporter stand-up may be used for voice-over.

9. MOS 4612 Production Specialist Portfolio Categories. Fifty

percent of the graphic designs or layouts in the portfolio

categories must have been developed and or used in the official

scope of the Production Specialists duties. The rest may be

―other than official‖ illustrations, but must adhere to the

strict professional guidelines in this chapter and will not be

derogatory, inflammatory, or be considered ―in bad taste or

decency‖.

a. Illustration, Fine Art, Digital Art and Animation

categories, must have been created, one hundred percent, by the

Marine.

MCO 3104.1B

25 Oct 2011

Enclosure (1)

3-7

b. Categories. The following nine (9) categories (as

applicable) will be submitted for every Combat Reproduction

Specialist.

(1) Poster. Any type of digitally designed or

traditionally designed large format illustration.

(2) Tri-fold/brochure. Using the same requirements as

the layout and design category but in a tri-fold or brochure

format.

(3) Leaflet/handbill. Using the same requirements as

the layout and design category but in a leaflet or handbill

format.

(4) Digital Illustration Art. Original artwork created

entirely by digital means. Examples of artwork accepted in this

category include shields, crests, paintings, etc. A product

created as a Fine Art cannot be in this category.

(5) Publication. This category consists of

illustrations within books, handbooks, newsletters, programs,

etc. involving multiple page layouts incorporating text,

graphics and photos. Entries must consist of a minimum of four

pages. All entries in the publication category must be as PDF

files. Select the compression ratio for JPEG high quality.

Convert CMYK Images to RGB. For the final printed product the

quality will match the original product produced.

(6) Illustration. Two-dimensional work created by any

free hand method utilizing dry-based mediums. Artwork in this

category includes line art, cartooning, and sketching (including

field sketches). The primary mediums used to create artwork in

this category are pencil, charcoal, chalk, etc. Ink is

considered a dry-based medium unless applied using a wash

technique.

(7) Fine Art. Two-dimensional work created by any free

hand method utilizing wet-based mediums. The primary mediums

used to create artwork in this category are watercolor, oil

paint, pastels, airbrush, etc.

(8) Multimedia. Is an interactive product using

elements of multiple mediums. The Multimedia category must be

produced in one of the following formats: Flash, Shockwave,

PowerPoint, or PDF

MCO 3104.1B

25 Oct 2011

Enclosure (1)

3-8

(9) Layout and Design. A single page layout created

using elements from various sources. All layout and design work

must be completed by the Marine, but elements can come from

other sources. This category include flyers, certificates, CD

covers, cover art, posters, etc. Products must be submitted as

a JPEG file. A product created as a Fine Art cannot be used in

this category. For example, adding a line or two of text to a

Fine Art category and labeling it as a Layout and Design product

is not allowed.

10. Portfolio Assembly. Separate submissions by category. The

imagery and/or products need to be in the same order as listed

in the inventory sheet.

a. Portable memory device

(1) Folder for each category (Folder name will be the

same as category

(2) Number each item in category

b. Digital motion media

(1) Slate for each category in inventory sheet format

(2) Slate between each product

c. Printed Still Imagery. No portfolios will be printed,

however, the images within the digital portfolios will be no

less than 300 dpi and will be able to be printed as high

resolution imagery.

11. Portfolio Critiquing. Portfolios are meant to ensure the

continued progression of COMCAM Marines. Marine leadership will

take an active role in the critiquing and mentorship of COMCAM

Marines. This includes junior Marines with experience, our

NCOs, SNCOs, senior SNCOS (Chiefs), senior civilian Marines,

officers and directors. Portfolios are tools to be used to

provide positive feedback to Marines on their professional

capabilities as "visual artists" and Marine warriors.

MCO 3104.1B

25 Oct 2011

Enclosure (1)

4-1

Chapter 4

Printing and Reproduction Responsibilities

1. Purpose. Printing and reproduction requirements for Marine

Corps operating forces, training command, and base and stations

are directed under reference (b). However, specific direction

to the capabilities and requirements for Combat Camera

activities is not defined. This chapter will provide specific

support requirements for commands that posses Combat Camera

activities and assets.

2. Coordinating Instructions. All units will comply with the

direction provided in references (b) and (l).

a. The first preference for obtaining print and

reproduction services for Marine Corps commands and activities

will be the local Marine Corps, COMCAM activity.

b. Marine Corps units deployed shall obtain document

services through their supporting COMCAM.

c. The first preference for print and reproduction support

for all HQMC staff agencies, activities and independent offices

- regardless of location – will be the HQMC COMCAM activity.

d. The appointed Command Printing Officer (CPO) for major

subordinate commands (MSC) and bases and stations will be the

Combat Camera officer or director of the Combat Camera Section.

The CPO will provide command level oversight for all print and

reproduction activities including in-garrison operations of the

reprographics center and printing facilities.

e. The appointed Forms Management Officer (FMO) for each

command, unit, or installation will be assigned to the G-1/S-1

or staff adjutant section.

f. The appointed Directives Control Point (DCP) clerk for

each command, unit, or installation will be assigned to the G-

1/S-1 or staff adjutant section.

g. Commands are required to ensure that adequate funding is

provided to support printing and reproduction services directed

by this Order.

MCO 3104.1B

25 Oct 2011

Enclosure (1)

4-2

h. COMCAM sections will ensure that reproduction equipment

(print, reproduction, finish, etc) are maintained through

maintenance contracts. Reproduction and printing equipment

contracts should include monthly/quarterly or yearly impression

amounts for black and white (B&W) and color impressions.

Commands with functional COMCAM sections will ensure fiscal year

funding is budgeted for the implementation and yearly renewal of

maintenance contracts.

3. Printing and Reproduction Requirements. At a minimum,

Combat Camera sections that possess the Table of Organization

(T/O) for a functional reprographics section will support the

local command(s) with the following capabilities:

a. Digital Development for Print Layouts. Combat Camera

sections will provide capabilities that provide computer design

for print reproduction. This requirement refers to any computer

developed product that can be reproduced either by digital mass

reproduction equipment or large format printing equipment.

b. Digital Coping of Documents. Combat Camera sections

will possess the capability to digitally copy original "hard

copy" documents for reproduction and or digital archival. This

requirement refers to the ability to digitally scan, archive and

reproduce original documents. Command COMCAM sections will

determine the copy reproduction limits (impressions per

requirement) through research of copier maintenance contracts

and authorized monthly/quarterly impression limits. Each COMCAM

section will effectively manage the amount of impressions (B&W

and color) to ensure limits are kept within contracted limits.

Additionally, COMCAM sections will budget for over expenditures

in impression reproduction in the case of overprinting.

c. Flat Mounting of Developed Print Media. Through

specific types of adhesive or heat treatment matting of print

media to foam core or matting board for display, etc.

d. Multi-media design and production.

e. Large Format Printing. Print of imagery, graphics or

other imagery media that is larger than mass reproduction

equipment can produce. Generally larger than 14 inches by 16

inches is considered large format printing.

MCO 3104.1B

25 Oct 2011

Enclosure (1)

4-3

f. Mass Reproduction of Documents. Any type of

reproduction that include the copying or reproducing of digital

or printed documents over 100 copies of a single page.

g. Binding. Binding will be conducted through the use of

heat, glue or other binding type materials to join, or adhere,

multiple documents or other printed products together.

h. Cold Press or Heat Lamination of Products. Any

requirement for reprographics products to be laminated must be

accompanied by a justification (e.g. field use, durability, etc)

i. Folding of Print Products. Any requirements for

pamphlets, booklets, flyers, etc will be folded to the

appropriate dimensions to the requester's specifications.

MCO 3104.1B

25 Oct 2011

Enclosure (1)

5-1

Chapter 5

Component Coordination Point (CCP)

and Imagery Coordination Representative (ICR)

1. Purpose. This chapter outlines the roles and

responsibilities for the USMC COMCAM Component Coordination

Point (CCP) and Imagery Coordination Representative (ICR). Per

reference (f), DoD components will designate an office or

organizational entity at the headquarters level to represent or

act on behalf of the DoD Component in matters relating to life-

cycle management of VI (COMCAM imagery).

2. Coordinating Instructions. All units will comply with the

direction provided in reference (f) and this order.

a. Each COMCAM section will designate a Marine, corporal

or above, or civilian equivalent in writing as the ICR.

b. COMCAM OICs/Directors will ensure the designation

letter for their appointed ICR is provided to the CCP within 48

hours of being assigned these duties.

c. ICRs will report all movement or archival issues or

problems directly to the COMCAM Officer, Director or Chief,

whichever is first in their chain of command.

3. CCP Requirements. The CCP for United States Marine Corps

Combat Camera is located within Combat Camera Management (CCM),

TECOM, Quantico, VA. This section is responsible for ensuring

all COMCAM products acquired, produced or developed by USMC

COMCAM assets are handled and collected in accordance with the

references. Additionally, the CCP for the Marine Corps will:

a. Manage an Imagery Database that Catalogs and Archives

Imagery. This database may be internal, or physically located

at CCM or managed through network development and management,

such as the Defense Imagery Server (DIS).

b. Ensure that any historical or other imagery not managed

through DIMOC or the DVI is archived on the CCM Combat Camera

Imagery Management Server (CCIMS).

c. Provide monthly reports to commands, per this Order, on

the accessioning of imagery. These reports will include the

number of imagery units received.

MCO 3104.1B

25 Oct 2011

Enclosure (1)

5-2

d. Manage the Quality Control of Imagery Received. This

includes ensuring all metadata is accurate and grammatically

correct, per the DOD caption Style Guide.

e. Manage an ICR Contact List with the Names, Ranks,

Emails and Duty Stations of all ICRs Throughout the Marine

Corps. The CCP will conduct monthly audits of the ICR list to

ensure a complete and accurate account of all ICRs.

f. Provide customer support to all ICRs.

4. ICR Requirements. All Marine Corps Combat Camera sections

will assign in writing a single point of contact for the

transmission and local archive management of Marine Corps

imagery and products.

a. Manage the collection of imagery and products acquired,

produced, and/or designed by COMCAM assets or other credible

source.

(1) A credible source is defined as any Marine Corps

asset or person that has acquired or produced imagery or

products that meet the VI acquisition standards defined in

reference (f) of this Order and can be verified as true and

relevant.

(2) Additionally, COMCAM sections will archive imagery

that meets the operational, informational, training, public

affairs, research, legal, historical documentation, and

administrative needs of their immediate command. Such imagery

shall include documentation imagery that depicts facilities,

equipment, weaponry, policies, actions, procedures, activities,

operations, and significant events and personnel. COMCAM

sections will follow all guidelines as set forth in reference

(f) for the acquisition, transmission, and archiving of imagery.

b. Ensure all imagery or products have complete and

accurate VIRINs, captions, shot sheets, etc. as required by this

Order.

c. Manage the local archive for the COMCAM section to

ensure accurate and complete accountability of Marine Corps

imagery and products.

MCO 3104.1B

25 Oct 2011

Enclosure (1)

5-3

d. The ICR will conduct monthly liaison with the CCP to

ensure a complete and accurate account of all imagery

transmitted.

5. Local Archives All COMCAM sections will maintain a local

archive in accordance with this Order.

a. The local archive will be maintained in accordance with

DOD guidelines reference (f). COMCAM sections will archive

COMCAM products for a minimum of three calendar years.

b. The local archive is a repository consisting of all

official COMCAM products acquired or created during a calendar

year.

c. All COMCAM products must be labeled within DOD

guidelines and standards to include VIRIN.

d. Digital records will be maintained for tracking both

released and transmitted COMCAM products.

e. Appropriate local COMCAM products will be transmitted to

CCM IAW chapter 2. The disposition of local COMCAM products

will follow reference (i).

6. COMCAM Officer, Director or Chief Requirements. The COMCAM

officer, director or chief is ultimately responsible for the

management and actions of the ICR. He/she will:

a. Ensure all ICRs adhere to the tasks and responsibilities

outlined in this Order. Provide oversight of all archival

activities for the COMCAM section.

b. Ensure quality control of all locally archived and

transmitted COMCAM products.

c. Provide recommendations to local commanders about

imagery transmission and archiving and the need to ensure all

imagery acquired is managed and cataloged properly.

MCO 3104.1B

25 Oct 2011

Enclosure (1)

6-1

Chapter 6

Awards Program

1. General. This chapter will outline the various awards

programs available to COMCAM Marines.

2. Purpose. To ensure COMCAM Marines are provided basic

information regarding awards programs.

3. Coordinating Instructions. Combat Camera Officers,

Directors and Chiefs must critique imagery acquired and artwork

produced by COMCAM Marines to determine if they should be

submitted for awards programs.

4. Amplifying Instructions. Getting COMCAM imagery recognized

is not only an honor for the Marine, it also highlights the work

and professionalism of COMCAM Marines.

5. Awards Programs.

a. Visual Information Awards Program (VIAP) The Visual

Information Awards Program is designed to recognize, reward, and

promote excellence among military photographers, videographers,

journalists and graphic artists for their achievements in

furthering the objectives of military photography,

cinematography, and graphic arts as a command information and

documentation media within the military. This program operates

under the aegis of the Office of the Assistant Secretary of

Defense for Public Affairs and is administered by the Commandant

of the Defense Information School, with cooperation from

national and local professional organizations.

b. United States Marine Corps Combat Correspondents

Association (USMCCCA) Awards

(1) USMCCCA Merit Awards Program. The intent of the

competition is to recognize public communicators within the

Marine Corps public affairs and Combat Camera communities and to

select the first place winners in each category who will compete

in the DOD Thomas Jefferson awards program at the Defense

Information School, Fort Meade, MD. The program is open to all

active-duty Marines, reserve Marines on active duty, reserve

Marines attending regular drills, members of mobilization

training units for public affairs, Combat Camera personnel and

DOD civilians. All entrants must be officially engaged in the

MCO 3104.1B

25 Oct 2011

Enclosure (1)

6-2

production of materials published/released for public

distribution by the Marine Corps. Non military in support of

Combat Camera may be eligible if they have published content on

behalf of the Marine Corps (such as stringers).

(2) Distinguished Performance Awards. The USMCCCA shall

render Distinguished Performance Awards in the categories of

Combat Art and Illustration at the annual USMCCCA awards

banquet. First and Second Place Awards and an Honorable Mention

in both categories shall be recognized. Traditionally, award

recipients travel to the conference on command-funded orders to

personally accept their plaque (first place) or certificate

(second place and honorable mention).

c. Thomas Jefferson Awards Program. The Thomas Jefferson

Awards Program recognizes military and civilian employee print

and broadcast journalists for outstanding achievement in

furthering the objectives of the Department of Defense Internal

Information Program. It operates under the aegis of the Office

of the Assistant Secretary of Defense for Public Affairs. The

program is named after Thomas Jefferson, the nation's third

president and author of the Declaration of Independence.

Jefferson appreciated the importance of news and the free flow

of information to the proper functioning of government and

society.

d. Corporal William T. Perkins Award. This prestigious

annual award pays tribute to heroic actions of Corporal William

T. Perkins who was posthumously awarded the Medal of Honor, for

heroic actions while serving as a Combat Cameraman in the

Republic of Vietnam, 12 October 1967. Award recognition will be

given to one active duty Combat Camera Marine, MOS

4612/4641/4671 for exceptional performance and extraordinary

displays of courage or leadership. Nominees must have

distinguished themselves during the last calendar year.

6. Leatherneck Magazine. To ensure Combat Camera imagery

and/or artwork is submitted in the right format and conforms to

the criteria that Leatherneck requires. Getting COMCAM imagery

published is not only an honor for the Marine, it also

highlights the work and professionalism of COMCAM Marines. The

following information provides general guidelines for submitting

imagery to Leatherneck for use on covers and other pictorial

displays.

MCO 3104.1B

25 Oct 2011

Enclosure (1)

6-3

a. Critiquing Instructions. Combat Camera Officers,

Directors or Chiefs must critique imagery acquired, and artwork

produced, by COMCAM Marines to determine if they should be

submitted for publication in Leatherneck.

b. Leatherneck criteria. Leatherneck regularly uses Marine

Corps images on its front, inside and back covers of its monthly

magazine. Specific criteria is outlined below that must be met

in order for an image or artwork to be considered for

publication.

(1) The action should be going straight ahead or to the

viewer’s right - leading the reader to turn the page and enter

the magazine.

(2) Not too busy - one or two Marines for example.

c. Spatial Printing Dot Density.

(1) Digital imagery will be 300 dpi at 8x10 inches.

(2) Digital images on a CD or email attachment are

preferred. However, slides, prints, paintings, illustrations

will be accepted in hard copy and can be scanned by Leatherneck.

d. Imagery orientation. All imagery or art work will be

vertically oriented or in portrait format. Frequently

Leatherneck looks for full page images, sometimes a two-page

spread, to open the "We-the Marines" and "War on Terror"

magazine departments inside.

e. Layout Orientation. If selected for a cover, the

imagery must be able to have print added to it without taking

way from the image. When considering imagery to submit to

Leatherneck ensure the following:

(1) Room at the top for the magazine nameplate-

Leatherneck or Gazette's title.

(2) Room at the bottom left for the UPC code...the small

box with the barcode for scanning.

f. Imagery Alteration. "Photo illustrations" are

acceptable. If an image has been altered, ensure it is

identified in the caption information as "photo illustration."

MCO 3104.1B

25 Oct 2011

Enclosure (1)

6-4

g. Captions. Full AP style captions will be included in

the metadata and as a word document accompanying the imagery.

All persons in the image will be identified by full name and

unit. Any equipment will have full name, not just acronyms.

Additionally, the full name of the photographer or artist will

be included.

h. Specific Images That Will Not Be Accepted. Leatherneck

will not publish any image that projects Marines (photographers)

in unsafe situations. Imagery that gives the perception that

the photographer was in front of a weapon with it pointed at

them will not be published. Another type of imagery that will

not be published is imagery that portrays Marines conducting

unsafe or bad safety practices such as an image of a Marine with

his muzzle in the dirt.

i. Equipment imagery. Leatherneck also looks for equipment

photographs and illustrations: tanks, amtracks or any type of

vehicles in action.

j. Specific imagery requirements. Specific content for

Leatherneck covers are required throughout the year:

(1) April and Sept - New gear; Marines using new gear or

static displays of new high speed equipment.

(2) May - Aviation; any aviation in action.

(3) Nov - Imagery that says Marine Corps

heritage/history/ legacy.

(4) Dec - Christmas, giving, Toys for Tots, deployed

Marine coming home or reminiscing; chaplains in action.

k. Awards and Recognition:

(1) The Master Sergeant Tom Bartlett Award. All active

duty personnel who get an image on the cover are automatically

entered in our best cover of the year competition.

(2) Best photo used inside must be by a sergeant or

below.

l. Shipping address. The unit shipping address for direct

mail to the COMCAM section will be included in any submission.

MCO 3104.1B

25 Oct 2011

Enclosure (1)

6-5

m. Leatherneck website. For the Leatherneck website, they

will take any photo slideshows of Marines in action in the

field. Six to ten photos by email attachment from anywhere--

Cobra Gold, Afghanistan, 29 Palms, etc.

n. Public Release. All imagery and artwork will be

reviewed and given authorization for public release before

forwarding to Leatherneck magazine.

7. Point of contact. Contact the 4600 Occupational Field

Specialist at Combat Camera Management for additional details.

MCO 3104.1B

25 Oct 2011

Enclosure (1)

7-1

Chapter 7

Video Production Requirements

1. Definition. VI Production. In accordance with DoD 5040.7,

a VI production is a planned or scripted motion media product

that results in a complete cohesive presentation that conveys a

message to a specific audience. VI productions should not be

confused with PA broadcasting. The majority of VI productions

are internal information, documentaries and training aids.

There are specific limitations and guidance on the content and

contracting of all VI productions. Special consideration must

be given to legal clearances and the copyright process. Policy

on post-production procedures, control, replication, use, and

public exhibition of VI productions must be followed.

2. Purpose. The chapter outlines the requirements that must be

followed when developing a VI production. Local COMCAM assets

and personnel should be used to the fullest extent to support VI

productions. There are occasions when Marine Corps Combat

Camera cannot meet the full, legitimate customer requirements to

produce a VI production. On these occasions, the services for

the production will be contracted to a commercial production

provider using the Defense Media Activity (DMA). Commercial

contracting for VI productions must be authorized through Combat

Camera Management's VI Production Manager (VIPM).

3. Coordinating Instructions. All commands will comply with

the direction provided in reference (m) and this Order.

a. VI Productions. The VIPM assigns Production

Identification Numbers (PINs) and Production Authorization

Numbers (PANs) to approved VI productions. The VIPM will

assigns a DOD-standard identifying number once authorized and

prior to starting production. Each VI production shall be

identified by either a Production Identification Number (PIN)

for Defense inventory productions or a Production Authorization

Number (PAN) for local use only productions.

(1) A Production Identification Number (PIN) is a six

digit number assigned by the VIPM (for example, 700301) for

identification, tracking and controlling inventory. A

Production Identification Number (PIN) is required for Marine

Corps productions. For local use only productions that are

produced and distributed at the local command level, there is no

Production Identification Number. However, a Production

MCO 3104.1B

25 Oct 2011

Enclosure (1)

7-2

Authorization Number (PAN) will be issued. A Marine Corps PAN

will not be assigned to productions made by a Marine Corps asset

for another DOD component when acting as the executive agent.

These productions will be identified using PINs obtained by the

requesting DOD component headquarters.

(2) A Production Authorization Number. A PAN consists

of the Defense Visual Information Activity Number (DVIAN) of the

assigned VI production activity, the last two digits of the

fiscal year in which the production was approved and a

sequential number beginning with 0001 at the start of each

fiscal year. Each set of characters will be separated by a

hyphen.

b. Local-Use-Only. Marine Corps VI productions intended

for local use only without exhibition or distribution

(performance, physical media or internet) beyond the local

installation or activity shall be identified using a PAN.

(1) COMCAM sections provided a PAN for a local

production will maintain a production log.

(2) Local use only production folders shall include

music licenses, talent releases and imagery releases if

applicable. These documents shall be maintained at the

producing COMCAM activity for the life-cycle of the local use

only production in accordance with reference (m).

(3) Local use only productions shall be life cycle

managed by the producing COMCAM activity in accordance with

reference (m) of this Order.

(4) A digital master copy of the local use only

production will be provided within 15 days of completion to the

Defense Imagery Management Operations Center (DIMOC) Customer

Service and Order Fulfillment Point, Bldg. 3, Room 101, 11 Hap

Arnold Blvd. Tobyhanna Army Depot, Tobyhanna, PA 18466-5102.

c. Other than Local Productions. These productions include

VI Productions produced for DOD-wide distribution, application

or interest, and are requested by the Office of Primary

Responsibility (OPR) and subsequently reviewed by the VIPM. The

VIPM must validate the production by issuing a PIN, and may

assist in assigning the production to an authorized VI activity.

An entry of the DD Form 1995 is required in accordance with

reference (m).

MCO 3104.1B

25 Oct 2011

Enclosure (1)

7-3

4. Tasks

a. VI Program Manager (VIPM), CCM. The VI Program Manager

is the VI production authority for the Marine Corps. The VIPM

will:

(1) Review VI and AV production requests for duplication

of existing productions, to ensure that the VI production is the

appropriate medium to convey the message, and that the

production will be made available to the widest possible

audience.

(2) Complete the Section II of the DD Form 1995.

(3) Approve the production request using DD Form 1995.

The VIPM shall ensure that all steps have been taken to ensure

that the requirement is adequately defined; essential, properly

validated, and that all other prerequisites have been met prior

to authorizing the start of production. Production requests

shall be submitted for validation to the subject area proponent

if requested by an OPR other than the proponent.

(4) Calculate and enter the projected cost of the

production in accordance with reference (m).

(5) Assign a PIN or PAN as determined.

(6) Complete current review report and forward to the

DIMOC, Tobyhanna.

(7) Manage all DD form 1995s submitted.

(8) Maintain a list and have on hand all completed

Marine Corps PIN and PAN productions.

(9) Work closely with Defense Media Activity (DMA) in

determining production requirements and be the liaison between

DMA and the Office of Primary Responsibility (OPR).

(10) Forward a digital master of the completed

production and the completed production folder including legal

review and public release clearance within five (5) calendar

days of receipt of productions from COMCAM production activities

for final approval to the DIMOC Customer Service and Order

MCO 3104.1B

25 Oct 2011

Enclosure (1)

7-4

Fulfillment Point, Bldg. 3, Room 101, 11 Hap Arnold Blvd.

Tobyhanna Army Depot, Tobyhanna, PA 18466-5102.

b. The Office of Primary Responsibility (OPR) is the office

that initiates an AV/VI production. The OPR will:

(1) Conduct a search of the DAVIS and Defense

Instructional Technology Information System (DITIS) databases,

whether a production satisfying the OPR’s communication

requirement already exists prior to requesting creation or

acquisition of a new Defense VI Production. The DAVIS/DITIS

search tool is available online at www.defenseimagery.mil, Media

research tab.

(2) If there is no existing production satisfying the

communication requirement, the OPR will follow the procedures

outlined in reference (m). Contact the local COMCAM activity

for support and guidance in completing the section I of DD form

1995 and other initiating requirements. Additionally the OPR

will provide a technical advisor to the local COMCAM office

acting as the producing activity.

c. Supporting/Producing COMCAM Activity Procedures. The

supporting and or producing COMCAM activity or VI contracting

activity will:

(1) Assign a project officer to take appropriate action

to include activation, scripting, production and documentation

of the assigned DOD production.

(2) Initiate and Maintain the Production Folder. The

folder shall be maintained through each step of the pre-

production, production, and post-production process to ensure

that the required documents are available for legal and public

release review without delay.

(3) Complete the Section III of the DD Form 1995.

(4) Enter the final costs of the production in

accordance with paragraph 6 of this chapter.

(5) Provide a copy of the completed production and

production folder to the OPR for legal review and public release

clearance.

MCO 3104.1B

25 Oct 2011

Enclosure (1)

7-5

(6) Annotate any limitations placed on productions by

the legal review and the public clearance determination in

Section III of the DD Form 1995.

(7) If notified by the OPR that the production is no

longer needed, cancel the production by entering the

cancellation date in the online DD Form 1995. The electronic

form will notify the Component VI manager and no further action

is necessary.

(8) In conjunction with the OPR, revalidate or cancel a

production requirement when production is not completed within

one year of the initial production request or within one year of

the last revalidation.

(9) Forward a digital master of the completed production

and the completed production folder including legal review and

public release clearance within 15 calendar days of the

productions to the Marine Corps VIPM.

5. VI Production Procedures. (Needs and Assessments) The

benefits of a VI production must justify its costs. A VI

production may be authorized only when it has been determined

that the production is the most effective means of communicating

to the intended audience and an existing VI production does not

meet the requirements. All relevant factors must be considered,

including, but not limited to: communication objective; target

audience; production costs; life span of the production;

frequency of use; method, level and cost of distribution; and

compatibility with other existing programs. To determine the

feasibility of a VI production, follow these steps:

a. Initiate a VI Production. If it is determined the

production is appropriate, the OPR will complete section I of DD

1995. All Marine Corps productions must be accessible to people

with disabilities, therefore, the OPR must determine whether or

not the production must be accessible, and if not, which

specific exception(s) applies. The COMCAM production activity

or contracted VI production agency will work with the OPR to

prepare a distribution plan, to include the total number of

copies required, the distribution format(s), and the proposed

distribution of each copy.

b. VI Production Approval and Validation

MCO 3104.1B

25 Oct 2011

Enclosure (1)

7-6

(1) VIPM Review and Validation. After the OPR completes

section I of DD 1995, it is submitted to the VIPM for review,

validation and determination of production category ("local-use-

only productions" or "other than local productions"). Section

II is completed by the VIPM and section III by the assigned VI

production or contracting activity.

(2) Commercial Productions. Commercial productions that

support local, Marine Corps-wide requirements may be purchased

by the OPR without VIPM validation. A Defense Imagery search,

however, is required to ensure that completed Marine Corps or

other DOD VI productions that may satisfy the requirements do

not already exist. The DD 1995 is not required.

c. VI Production and assignment/acquisition/ revalidation.

All VI productions shall be revalidated by the VIPM when:

(1) An approved production is not completed within 1

year of script approval; or

(2) When direct production costs exceed the original

production estimated dollar threshold by 10 percent.

6. Limitations on VI Productions

a. Local productions will have the title and classification

of the production; in addition, other than local productions

must be identified with a PAN.

b. Any security classification or other restrictions must

be annotated and be explicit.

c. Productions shall not contain material which:

(1) Is unfavorable or undignified in the portrayal of

Marine Corps personnel unless essential to the purpose of the

production.

(2) Implies endorsement of commercial products or

services by introduction of trademarks, labels, distinctive

packaging, or references to trade or brand names.

(3) Promotes an individual, activity or organization, or

provides forums for opinions on broad subjects without reference

to specific programs.

MCO 3104.1B

25 Oct 2011

Enclosure (1)

7-7

(4) Is inaccurate or incompatible with Marine Corps or

DOD policies or doctrine.

(5) Discriminates or appears to discriminate against

individuals on the basis of gender, race, creed, nationality,

age, or religion.

d. Marine Corps activities shall not produce or support VI

productions used to influence pending legislation or to promote

the status of various industries.

e. All Marine Corps employees are prohibited from playing

dramatic roles, narrating or acting in VI productions except

when:

(1) They are performing their jobs or reenacting tasks

related to their jobs.

(2) Successful completion of the production depends on

the availability of specialized skills or technical knowledge

not readily available from professional acting or narration

sources or which cannot be conveyed in a prepared script.

f. Marine Corps personnel shall not be used as performers

when health or safety hazards exceed those normally encountered

in the performance of their jobs.

g. Actors who appear as Marine Corps personnel in VI

productions must conform to U.S. Marine Corps Uniform

Regulations and military grooming standards.

7. Required DOD Standard Initial Screens. In accordance with

reference (m), all Marine Corps COMCAM productions will conform

to the five DOD-standard initial screens requirement.

8. Legal Release

a. The activity that is responsible for production or

contracting must obtain all legal releases associated with the

production, and if applicable, any additional rights granting

public clearance, including public access to Internet Web sites.

b. The Marine Corps must not violate laws that protect an

individual's privacy and property. The standard Defense

Department release forms will be used as applicable per

enclosure (5) of reference (m).

MCO 3104.1B

25 Oct 2011

Enclosure (1)

7-8

c. All productions produced for the DOD will follow

direction provided in reference (m).

9. Post Production Procedures for Productions. All post

production procedures will conform to direction provided in

reference (m).

10. Production Cost. Projected and final production costs

procedures will conform to direction provided in reference (m).

11. Releases, Permits and Copyright Licenses. The Marine Corps

must avoid liability under laws that protect personnel and their

property from invasion of privacy, trespassing, and violation of

property rights. CCM and the VIPM must ensure that the assigned

production activity obtains appropriate filming permits and

signed releases from the persons indicated in reference (m).

12. Clearance for Public Exhibition, Sale or Distribution. The

OPR shall seek clearance for public exhibition, sale, or

distribution clearance immediately upon a production’s

completion. Clearance shall be sought in accordance with

reference (m).

a. Only VI production activities are authorized to

replicate VI productions within the guidelines of this Order and

in accordance with copyright laws. Altering, editing or

replicating any portion of a DoD VI production is prohibited

without the express, written permission of the VIPM.

b. A distribution plan will be prepared for all "other than

local productions" by the OPR subsequent to the acceptance and

completion of the production, and forwarded directly to the

DIMOC. The plan shall include:

(1) The total number of copies required, distribution

format(s), and the proposed disposition of each copy. All

copies must be labeled to indicate whether the production has

been cleared for public exhibition.

(2) Copies, of "other than local productions," will be

distributed by the DIMOC, which will enter the distribution data

in DVI (section IV of DD 1995). Exceptions to DIMOC

distribution may be authorized by the VIPM on a case-by-case

basis. In addition, the DIMOC serves as the Marine Corps's

inventory control point (ICP) and accounts for all copies of

MCO 3104.1B

25 Oct 2011

Enclosure (1)

7-9

"other than local productions" that have been distributed as

well as those in stock.

c. "Local-use-only productions" are distributed directly to

the local command or customer activity.

13. VI Production File Requirements. Completed Marine Corps

productions shall be submitted to the DIMOC, through the Marine

Corps VIPM. This production folder shall be maintained as an

official record with the production master during the life cycle

of the production until transfer to NARA or other disposition

consistent with reference (m). All records and enclosures

directed by reference (m) will be contained in the production

folder.

MCO 3104.1B

25 Oct 2011

Enclosure (1)

8-1

Chapter 8

Organizational Tasking Requirements

1. General. Combat Camera assets and personnel are organic to

almost every command in the Marine Corps. At times COMCAM

sections of two or more different commands will need to conduct

cross-organizational coordination (i.e. operational support,

imagery acquisition, etc) in support of specific missions and

requirements. There is a formal process that must be adhered to

in order to ensure an official record of support and tasking

between commands.

2. Purpose. This chapter will outline the procedures needed to

conduct organizational tasking for any type of cross-

organizational coordination and support. Official message

traffic in the form of a ―Feasibility of Support‖ (FOS) and

tasking messages are the only methods that will be used to

officially request support or requirements from one command or

organization to another.

3. Coordinating Instructions. All commands will comply with

the direction provided in this Order. Understanding componency

is a major factor in understanding proper tasking and command

relations. At a minimum, all COMCAM OICs, directors and chiefs

will familiarize themselves with reference (n).

4. Marine Corps Component Commands. Per reference (n), the

Marine Corps component commander is responsible for

accomplishing the assigned mission, providing forces, and

accomplishing operational-level administrative and logistic

tasks to assigned or attached Marine Corps forces. To

understand tasking you must understand Marine Corps component

command structure and command relations. There are currently

nine combatant command-level Marine Corps components (reference

(n)). There is also United States Marine Corps Forces Korea,

which serves as the Marine Corps component for United States

Forces Korea and Marine Corps Bases Japan, which serves as the

Marine Corps component for United States Forces Japan.

5. Command Relations and Component Support Functions. It is

very important to understand command relations and how they

affect specific support functions when cross-organizational

coordination for support is developed. Reference (n) details

the Marine Corps Command Relations and Component Support

MCO 3104.1B

25 Oct 2011

Enclosure (1)

8-2

Functions as it pertains to the Combatant Marine Corps Component

Command, Joint commands, and subordinate Marine Corps Commands.

a. There are seven levels of Command relations, however; at

the organizational level for COMCAM ―Coordinating authority‖ and

―Direct liaison‖ are generally the only Command relations that

are authorized.

b. Per reference (n), coordinating authority (establishing

a consulting relationship not a command authority) can be given

to an individual to coordinate specific functions and activities

involving forces of two or more Military Departments, two or

more joint force components, or two or more forces of the same

service. The individual has the authority to require

consultation between the agencies involved, but does not have

the authority to compel agreement. The establishing directive

names the common task to be coordinated but does not change

normal organizational relationships in other matters. The

missions and capabilities of the commands determine the scope of

the coordinating authority. Coordinating authority applies more

to planning than to operations. Individuals at or below the

level of combatant command can exercise coordinating authority.

c. Direct liaison authority (DIRLAUTH) (a coordinating

activity) is that authority granted by a commander (at any

level) to a subordinate to directly consult or coordinate an

action with a command or agency within or outside of the

granting command. Direct liaison authorized is more applicable

to planning than operations and always carries with it the

requirement of keeping the commander that is granting the

authority informed. Direct liaison authorized is a coordination

relationship, not an authority through which command may be

exercised.

6. Cross-Organizational Coordination. As required; when VI

support or COMCAM assets are required from one organizational

command to another a Feasibility of Support (FOS) will be

developed and officially staffed and published through the

Automated Message Handling System (A.M.H.S). See figure 8-1 for

graphical view of requirement to FOS to task example.

a. The FOS will be from the commander of the requesting

activity.

MCO 3104.1B

25 Oct 2011

Enclosure (1)

8-3

HQMC

Requirement

for COMCAM

imagery or

support

Direct COMCAM support

activity

MCCDC

COMMARFORPAC

(COMCAM activity)

I MEF

(COMCAM Officer)

III MEF

(COMCAM Officer)

1st

MarDiv

3rd

MAW

1st

MLG

3rd

MLG

1st

MAW

3rd

Mardiv

TECOM

(CCM/CCMS)

MCRD

Paris Island

Direct Imagery archive support

Completed imagery requirement

Requirement

Line of Communication FOS

Negative response

Positive response

DIRLAUTH

Direct Tasking to support

b. The FOS will be addressed to the COMMARFOR of a MAGTF

requested activity or the higher command of a corresponding

support establishment (SE) or training command.

c. Once received by the COMMARFOR or higher command, they

will forward a FOS to the appropriate major subordinate

command(s) (MSC).

d. The MSC will respond to the COMMARFOR or higher command

as supportable or non-supportable.

e. The higher command shall develop a tasking message to

the appropriate MCSs or lower command (SE) with the specific

requirements or support required. The tasking message will

provide DIRLAUTH to the MSC or lower command to coordinate with

the requesting COMCAM activity for support and or assets and

services to satisfy the requirement or mission.

Figure 8-1.--Graphical View of Requirement to FOS to Task

MCO 3104.1B

25 Oct 2011

Definitions

Enclosure (2)

Acquisition: The gathering of images and sound via digital

still and motion media methods.

Administrative Combat Camera Services: Administrative services

and support by Combat Camera sections that include promotion

photographs, command board photographs, official passport

photographs, etc.

Cinematography: The art or science of motion-picture

photography.

Civilian Director: A Marine Corps Civilian Employee that leads

and manages a Combat Camera section or activity.

Close-up (shot): A shot taken from a close distance in which

the scale of the object is magnified, appears relatively large

and fills the entire frame to focus attention and emphasize its

importance; i.e., a person's head from the shoulders or neck up

is a commonly-filmed close-up.

Closing (shot): An image, group of images or sequence of shots

that establishes the ending or closing of an action or activity.

Combat Camera: A Marine Corps multi-media communication

discipline dedicated to providing commands with digital still

imagery, motion media, graphics design and printed products.

Combat Camera Chief: (GySgt-MGySgt) A Marine Corps Staff Non-

Commissioned Officer that holds the Military Occupational

Specialty of 4691.

Combat Camera Officer: (WO-LtCol) A Marine Corps Warrant

Officer or Limited Duty Officer that holds the Military

Occupational Specialty of 4602.

Combat Camera Products: Products produced by Combat Camera

include digital still imagery, motion media, graphic layout,

technical illustrations, duplication, reproduction and

presentations, etc.

Component Coordination Point (CCP): The CCP mission is to

coordinate and facilitate the flow of current tactical,

operational and strategic still and motion imagery to the DIMOC

and provide non-current VI records with historical or long term

value to the DIMOC for accessioning into the DOD VI records

MCO 3104.1B

25 Oct 2011

Definitions

Enclosure (2)

center or the National Archives and Records Administration

(NARA).

Director: Position that holds the same responsibilities of the

Combat Camera officer within a Supporting Establishment (SE) or

training command.

Document: An original or official paper relied on as the basis,

proof or support or serves as evidence of proof such as a

photograph, video or recording.

Final selects: Imagery that has been reviewed, and quality

control checked to ensure the best image possible; removing

duplicate imagery, poor quality (focus, composition, etc). This

imagery is the best selected imagery to support mission

requirements.

High Capacity Printing: Equipment that prints more than 80

color copies per minute or 120 black and white copies per

minute.

Historic Documentation: The act of acquiring or developing a

document such as a photograph, video, paper document, or

recording that serves as evidence of proof conformity to

historical or objective facts.

Historic Events: Events with significant impact on the history

and legacy of the Marine Corps or other governmental agencies.

Imagery: A visual representation of a person, place or thing,

recorded and stored in any format on a physical medium.

Image Accessioning: The act and procedure by which records are

taken into the physical custody of a records center, archival

agency, or other records repository.

Imagery Archive: The temporary and/or permanent storage of

Combat Camera products at the Marine Corps, DOD, and National

Archives levels.

Imagery Coordination Representative (ICR): The local Combat

Camera section’s single point of contact for the archival and

dissemination for imagery for the parent command. The ICR is

the local COMCAM sections direct representative to the Marine

Corps CCP.

MCO 3104.1B

25 Oct 2011

Definitions

Enclosure (2)

Imagery Dissemination: The distribution of Combat Camera

imagery and products to as wide a customer base as possible.

Imagery Transmission: The movement and delivery of imagery or

imagery products by any electronic means.

Interaction (shot): A shot that refers to two or more

individuals participating in a specific action, i.e. the post

and relief of colors at a change of command or other countries

training with U.S. Armed Forces.

Joint Photographic Experts Group (JPEG): An ISO/ITU standard

for compressing still images. JPEGs are saved on a sliding

resolution scale based on the quality desired. For example, an

image can be saved in high quality for photo printing, in medium

quality for the web and in low quality for attaching to e-mails,

the latter providing the smallest file size for fastest

transmission over dial-up connections.

Marine Corps Combat Camera Management Support (CCMS):

Designated as the U.S. Marine Corps Component Coordination

Point.

MOS-Producing School: A formalized curriculum of instruction

that upon completion graduates a student with a Military

Occupational Specialty (MOS).

Motion-Picture: A representation (as of a story) by means of

motion pictures.

Multi-Media: The use of, involving or encompassing several

media.

Multi-media Products: The use of more than one form of media to

produce a product. For example, photographs and graphics

designs used in the production of a video production along with

motion media that support a specific requirement, theme or

message.

Medium (shot): A conventional camera angle shot from a medium

distance; usually refers to a human figure from the waist

(or knees) up.

Official DOD Imagery: Imagery, regardless of the medium, in

which they were acquired, stored, or displayed, that are

MCO 3104.1B

25 Oct 2011

Definitions

Enclosure (2)

recorded or produced by persons acting for or on behalf of DoD

activities, functions or missions.

Organic Combat Camera Section: Section that is organic to a

command that supports the command’s mission.

Overall/Establishing (shot): An establishing image, normally

wide angle for still photography or a pan for motion photography

that provides a defined understanding of what the subject(s) are

establishes an action.

Printing Management Officer: Designated Combat Camera Officer

(MOS 4602) or Civilian Director who oversees all high capacity

printing matters, equipment and related contracting.

RAW Data Image: A file that contains data that have not been

compressed, encrypted or processed in any manner. It often

refers to digital camera files, but can refer to any type of

data file. Many digital cameras offer a proprietary RAW format

as an output option, which contains all the pixel information

captured by the camera's sensors. A RAW file is not compressed

or processed in any way to conform to standard file formats such

as JPEG.

Releasing Authority: Designated Combat Camera personnel that

will review and clear imagery for use by any internal DOD

agencies.

Sequence (shot): A series of related shots that constitute a

complete unit of action

Tenant Commands: Tenant Commands are those commands that reside

aboard a Marine Corps base or station.

Time Sensitive Imagery: Imagery that, due to operational need

or higher headquarters requirements, must be processed and moved

to a specific location within a specified time period. This

type of imagery has a short ―life span‖ as critical information

and unless transmitted and received rapidly will lose its

usefulness.

Visual Information Record Identification Number (VIRIN) Still

Photograph (and illustrations): VIRINs identify every image

acquired by military photographers by using four pieces of

MCO 3104.1B

25 Oct 2011

Definitions

Enclosure (2)

information: (example: 060515-M-AB123-001). The components of

the VIRIN are:

060515 - Date the image was shot (in YYMMDD format)

M - Photographer's branch of service (Use A-Army, F-Air

Force, M-Marine Corps, N-Navy, G-Coast Guard)

VID – Vision ID database generated 2 letter, 3 number ID

associating image creator with image

001 - Sequence number for that day (Sequence numbers

restart at 001 each day, not each shoot)

Visual Information Record Identification Number (VIRIN) motion

media: VIRINs uniquely identify every piece of video acquired

by military videographers. Motion media VIRINs use the same

information as still photographic VIRINS with the following

changes:

001 - Sequence number for that day (Sequence numbers

restart at 001 each day, not each shoot)

001 - A subsequence number (Used only if a sequence needs

to be split into smaller pieces for transmission)

The VIRIN of the video sequence should be used as the filename

of the electronic version(s) of the sequence and as the filename

of the corresponding run-sheet. Naming each file with the VIRIN

ensures run-sheets and sequences are properly kept together when

received.